Brandwave

Docassemble vs Spellbook:Which is more popular?

In September 2026, Spellbook had more branded searches than Docassemble among legal document automation software worldwide. Spellbook had about 22,200 branded searches, while Docassemble had 720. Spellbook made up 37.7% of all legal document automation software searches we track, and Docassemble accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about legal document automation software, Spellbook appeared in three of the five answers and Docassemble in none.

Among legal document automation software worldwide in September 2026

Who do people search for more?

Spellbook, about 31 searches for every 1 for Docassemble

Spellbook 22.2K searchesDocassemble 720 searches

Who does AI mention more?

Spellbook, mentioned in 3 of 5 answers, Docassemble in 0

Spellbook in 3 of 5Docassemble in 0 of 5

Who does AI recommend more?

Spellbook, the only one of the two named

Spellbook first in 3Docassemble never named

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Top legal document automation software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spellbook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Docassemble did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gavel1st
  2. Clio Draft2nd
  3. HotDocs3rd
  4. Spellbook4th
  5. Ironclad5th
  6. Contract Express6th
  7. Juro7th
  8. Documate8th
  9. Lawyaw9th
  10. Docassemble–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HotDocs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gavel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spellbook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clio Draft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironclad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Juro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contract Express2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Documate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawyaw1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Docassemble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about legal document automation software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Docassemble or Spellbook more popular in search?

This chart shows how often people search Google for Docassemble and Spellbook by name. Each line represents a brand's share of searches for all 11 legal document automation software we track, month by month, from English-language searches worldwide.

Docassemble and Spellbook among legal document automation software worldwide, by month

Share of searches by month for Spellbook, Docassemble. The figures are in the table below the chart.

View monthly share of searches table
MonthSpellbookHotDocsDocumateClio DraftContract ExpressIroncladGavelDocassembleLawyawJuroAfterpattern
Oct 202539.3%32%4.2%11.7%4.2%1.8%1.6%1.6%2.8%0.25%0.57%
Nov 202537%37%3.3%11%3.9%1.8%1.8%1.5%2%0.23%0.35%
Dec 202535.1%35.1%3.1%10.5%3.7%1.7%1.4%7%1.9%0.21%0.27%
Jan 202639.6%32.3%3.4%11.8%3.4%2.3%1.6%2.9%2.3%0.25%0.25%
Feb 202639.8%32.5%3.4%9.7%3.4%2.9%1.8%4.3%1.8%0.16%0.25%
Mar 202639.4%32.3%7.9%7.9%3.5%2.3%1.9%2.8%1.5%0.31%0.31%
Apr 202633.8%41.3%6.7%8.2%2.9%2%1.4%2%1.3%0.26%0.17%
May 202636.6%36.6%7.2%8.9%3.1%2.6%1.5%1.6%1.4%0.23%0.18%
Jun 202635%35%5.6%10.5%4.6%3.7%1.4%1.9%1.7%0.33%0.17%
Jul 202638%31.1%6.1%11.3%4%4%1.3%1.8%1.8%0.29%0.23%
Aug 202633.6%33.6%10%10%4.5%3.5%1.7%1.3%1.3%0.2%0.17%
Sep 202637.7%30.8%11.2%9.2%4.1%2.7%1.5%1.2%1.2%0.19%0.12%

How has the Docassemble and Spellbook comparison changed over the last 12 months?

3 findings

How did search popularity change for legal document automation software worldwide in September 2026?

2 changes

  1. In September 2026, Spellbook overtook HotDocs to become the leader among legal document automation software worldwide, with 37.7% of the searches.

  2. Docassemble’s share of searches among legal document automation software worldwide has lost ground for 3 months in a row, from 1.9% to 1.2% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Docassemble’s and Spellbook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Docassemble

1 branded search term

  • docassemble

Spellbook

1 branded search term

  • spellbook

How the Brand Demand Index is measured

Other head-to-heads among legal document automation software

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