Brandwave

How popular isDocassemble in search?

In September 2026, there were an estimated 720 branded searches for Docassemble worldwide which is down 18.2% over the last 12 months. Docassemble holds 2.7% estimated Share of Search among legal document automation software worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. HotDocs66.8%
  2. Documate24.4%
  3. Gavel3.3%
  4. Docassemble2.7%
  5. Lawyaw2.7%
  6. Afterpattern0.26%
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Which legal document automation software compete with Docassemble?

Docassemble against legal document automation software worldwide, by month

Share of Search by month for HotDocs, Documate, Gavel, Docassemble, Lawyaw. The figures are in the table below the chart.

View monthly share of search table
MonthHotDocsDocumateGavelDocassembleLawyawAfterpattern
Oct 202574.8%9.9%3.7%3.6%6.6%1.3%
Nov 202580.5%7.1%4%3.2%4.4%0.76%
Dec 202571.9%6.4%2.9%14.3%4%0.56%
Jan 202675.6%7.9%3.7%6.7%5.4%0.59%
Feb 202673.7%7.7%4.2%9.8%4.1%0.57%
Mar 202669.3%16.9%4.1%5.9%3.1%0.66%
Apr 202678.1%12.7%2.6%3.7%2.5%0.32%
May 202675.3%14.9%3%3.4%3%0.37%
Jun 202676.4%12.2%3.1%4.2%3.7%0.38%
Jul 202673.4%14.4%3%4.4%4.4%0.55%
Aug 202669.8%20.8%3.4%2.8%2.8%0.35%
Sep 202666.8%24.4%3.3%2.7%2.7%0.26%
  1. 1.HotDocs

    66.8%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share -3 points.

  2. 2.Documate

    24.4%

    Held 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.5 points.

  3. 3.Gavel

    3.3%

    Held 3rd. 890 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Lawyaw

    2.7%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare search popularity between Docassemble and its closest rivals

How has branded search demand for Docassemble changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Docassemble worldwide fell from 880 to 720.
  • Across the 12 months ending September 2026, Docassemble’s estimated Share of Search among legal document automation software worldwide decreased from 3.6% to 2.7%.
  • Across the 12 months ending September 2026, Docassemble’s estimated Share of Search among legal document automation software worldwide peaked at 14.3% in December 2025 and was lowest at 2.7% in September 2026.
  • Across the 12 months ending September 2026, Docassemble rose from 5th to 4th among legal document automation software worldwide.

How did search popularity change for legal document automation software worldwide in September 2026?

  1. In September 2026, Documate gained estimated Share of Search among legal document automation software worldwide, from 20.8% to 24.4%.

  2. In September 2026, HotDocs lost estimated Share of Search among legal document automation software worldwide, from 69.8% to 66.8%.

  3. Estimated monthly branded searches for Afterpattern worldwide fell 78.1% over 12 measured months, from 320 to 70 in September 2026.

  4. Estimated monthly branded searches for Lawyaw worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026.

  5. Estimated monthly branded searches for Docassemble worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How is Docassemble measured?

Brandwave collects information about searches that people make online using Docassemble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • docassemble

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How the Brand Demand Index is measured

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