Brandwave

How popular isSpellbook?

In September 2026, people searched for Spellbook by name about 22,200 times worldwide, about the same as the previous year. These searches made up 37.7% of all global legal document automation software searches, placing Spellbook first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about legal document automation software, Spellbook appeared in three of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Spellbook is the most searched of 11 competitors and the fourth most recommended in AI answers.

  1. SpellbookShare of searches 37.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. HotDocsShare of searches 30.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. DocumateShare of searches 11.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. Clio DraftShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Contract ExpressShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+6 more

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Top legal document automation software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spellbook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Spellbook is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gavel1st
  2. Clio Draft2nd
  3. HotDocs3rd
  4. Spellbook4th
  5. Ironclad5th
  6. Contract Express6th
  7. Juro7th
  8. Documate8th
  9. Lawyaw9th
  10. Docassemble–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HotDocs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gavel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spellbook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clio Draft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironclad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Juro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contract Express2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Documate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawyaw1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Docassemble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about legal document automation software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which legal document automation software compete with Spellbook?

Spellbook against legal document automation software worldwide, by month

Share of searches by month for Spellbook, HotDocs, Documate, Clio Draft, Contract Express, Ironclad. The figures are in the table below the chart.

View monthly share of searches table
MonthSpellbookHotDocsDocumateClio DraftContract ExpressIroncladGavelDocassembleLawyawJuroAfterpattern
Oct 202539.3%32%4.2%11.7%4.2%1.8%1.6%1.6%2.8%0.25%0.57%
Nov 202537%37%3.3%11%3.9%1.8%1.8%1.5%2%0.23%0.35%
Dec 202535.1%35.1%3.1%10.5%3.7%1.7%1.4%7%1.9%0.21%0.27%
Jan 202639.6%32.3%3.4%11.8%3.4%2.3%1.6%2.9%2.3%0.25%0.25%
Feb 202639.8%32.5%3.4%9.7%3.4%2.9%1.8%4.3%1.8%0.16%0.25%
Mar 202639.4%32.3%7.9%7.9%3.5%2.3%1.9%2.8%1.5%0.31%0.31%
Apr 202633.8%41.3%6.7%8.2%2.9%2%1.4%2%1.3%0.26%0.17%
May 202636.6%36.6%7.2%8.9%3.1%2.6%1.5%1.6%1.4%0.23%0.18%
Jun 202635%35%5.6%10.5%4.6%3.7%1.4%1.9%1.7%0.33%0.17%
Jul 202638%31.1%6.1%11.3%4%4%1.3%1.8%1.8%0.29%0.23%
Aug 202633.6%33.6%10%10%4.5%3.5%1.7%1.3%1.3%0.2%0.17%
Sep 202637.7%30.8%11.2%9.2%4.1%2.7%1.5%1.2%1.2%0.19%0.12%

  1. 1.Spellbook

    37.7%

    Moved from 2nd to 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +4.1 points.

  2. 2.HotDocs

    30.8%

    Moved from 1st to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Documate

    11.2%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  4. 4.Clio Draft

    9.2%

    Moved from 3rd to 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Contract Express

    4.1%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Ironclad

    2.7%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.8 points.

  7. 7.Gavel

    1.5%

    Held 7th. 890 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Docassemble

    1.2%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Lawyaw

    1.2%

    Held 9th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Juro

    0.19%

    Held 10th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Afterpattern

    0.12%

    Held 11th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Spellbook and its closest rivals

Every comparison with Spellbook

20 comparisons

How has branded search demand for Spellbook changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spellbook worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Spellbook’s share of searches among legal document automation software worldwide decreased from 39.3% to 37.7%.
  • Across the 12 months ending September 2026, Spellbook’s share of searches among legal document automation software worldwide peaked at 39.8% in February 2026 and was lowest at 33.6% in August 2026.

How did search popularity change for legal document automation software worldwide in September 2026?

6 changes

  1. In September 2026, Spellbook overtook HotDocs to become the leader among legal document automation software worldwide, with 37.7% of the searches.

  2. In September 2026, Documate overtook Clio Draft to rank 3rd among legal document automation software worldwide, with 11.2% of the searches.

  3. In September 2026, HotDocs lost share of searches among legal document automation software worldwide, from 33.6% to 30.8%.

  4. In September 2026, Clio Draft lost share of searches among legal document automation software worldwide, from 10% to 9.2%.

  5. In September 2026, Ironclad lost share of searches among legal document automation software worldwide, from 3.5% to 2.7%.

  6. Docassemble’s share of searches among legal document automation software worldwide has lost ground for 3 months in a row, from 1.9% to 1.2% in September 2026.

How are Spellbook’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spellbook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spellbook

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How the Brand Demand Index is measured

Where does Spellbook compete?

Spellbook is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI legal assistants3rd of 78.7%Show ranking
Contract review platforms3rd of 1010.4%Show ranking
Legal document automation software1st of 1137.7%Shown above
Creator with pink hair and a pink jacket

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