Brandwave

Luminance vs Spellbook:Which is more popular?

In September 2026, Spellbook had more branded searches than Luminance among contract review platforms worldwide. Spellbook had about 22,200 branded searches, while Luminance had 1,740. Spellbook made up 10.4% of all contract review platform searches we track, and Luminance accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about contract review platforms, Spellbook appeared in all five answers and Luminance in three. Spellbook was mentioned before Luminance in every answer.

Among contract review platforms worldwide in September 2026

Who do people search for more?

Spellbook, about 13 searches for every 1 for Luminance

Spellbook 22.2K searchesLuminance 1.7K searches

Who does AI mention more?

Spellbook, mentioned in every answer we collected

Spellbook in 5 of 5Luminance in 3 of 5

Who does AI recommend more?

Spellbook, named ahead of Luminance in every answer

Spellbook first in 5Luminance never first

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Top contract review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spellbook appeared in all five answers. Luminance was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Spellbook was listed before Luminance in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LegalOn1st
  2. Spellbook2nd
  3. Ironclad3rd
  4. Luminance4th
  5. Juro5th
  6. Harvey6th
  7. Kira7th
  8. LawGeex–
  9. LexCheck–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LegalOn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spellbook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ironclad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Juro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kira2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LawGeex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LexCheck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contract review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Luminance or Spellbook more popular in search?

This chart shows how often people search Google for Luminance and Spellbook by name. Each line represents a brand's share of searches for all ten contract review platforms we track, month by month, from English-language searches worldwide.

Luminance and Spellbook among contract review platforms worldwide, by month

Share of searches by month for Spellbook, Luminance. The figures are in the table below the chart.

View monthly share of searches table
MonthHarveyLegalOnSpellbookIroncladLuminanceKiraLawGeexJuroLexCheck
Oct 202544.7%36.6%13.4%1.4%1.6%0.97%0.97%0.24%0.24%
Nov 202544.6%36.5%13.3%1.6%1.5%1.2%0.96%0.24%0.19%
Dec 202544.8%36.7%13.4%1.5%1.3%0.74%1.2%0.21%0.16%
Jan 202639.9%39.9%14.6%1.8%1.7%0.86%0.86%0.23%0.17%
Feb 202652.9%29%13%1.7%1.5%0.76%0.76%0.18%0.15%
Mar 202653.2%29.2%13.1%1.4%1.3%0.77%0.63%0.23%0.1%
Apr 202658%26.1%11.7%1.3%1.4%0.69%0.53%0.2%0.09%
May 202657.8%26%11.7%1.8%1.4%0.68%0.46%0.16%0.07%
Jun 202659.5%26.8%9.8%1.8%0.96%0.48%0.48%0.17%0.08%
Jul 202659.5%26.8%9.8%1.9%0.93%0.48%0.48%0.12%0.06%
Aug 202659.7%26.9%9.8%1.9%0.75%0.39%0.32%0.14%0.05%
Sep 202663.3%23.2%10.4%1.5%0.82%0.41%0.28%0.1%0.05%

How has the Luminance and Spellbook comparison changed over the last 12 months?

3 findings

How did search popularity change for contract review platforms worldwide in September 2026?

2 changes
  1. In September 2026, Spellbook gained share of searches among contract review platforms worldwide, from 9.8% to 10.4%.

  2. Estimated monthly branded searches for Luminance worldwide fell 32.3% over 12 measured months, from 2.6K to 1.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Luminance’s and Spellbook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Luminance

2 branded search terms

  • luminance ai
  • luminance legal

Spellbook

1 branded search term

  • spellbook

How the Brand Demand Index is measured

Other head-to-heads among contract review platforms

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