Brandwave

How popular isSpellbook?

In September 2026, people searched for Spellbook by name about 22,200 times worldwide, about the same as the previous year. These searches made up 10.4% of all global contract review platform searches, placing Spellbook third out of ten platforms. When we asked both ChatGPT and Google AI Overviews about contract review platforms, Spellbook appeared in all answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Spellbook is the third most searched of 10 competitors and the second most recommended in AI answers.

  1. HarveyShare of searches 63.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. LegalOnShare of searches 23.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SpellbookShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. IroncladShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. LuminanceShare of searches 0.82%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+5 more

Spellbook website (opens in a new tab)

Follow Spellbook and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top contract review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spellbook appeared in all five answers. Spellbook is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LegalOn1st
  2. Spellbook2nd
  3. Ironclad3rd
  4. Luminance4th
  5. Juro5th
  6. Harvey6th
  7. Kira7th
  8. LawGeex–
  9. LexCheck–
  10. Eigen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LegalOn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spellbook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ironclad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Juro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kira2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LawGeex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LexCheck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eigen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contract review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which contract review platforms compete with Spellbook?

Spellbook against contract review platforms worldwide, by month

Share of searches by month for Harvey, LegalOn, Spellbook. The figures are in the table below the chart.

View monthly share of searches table
MonthHarveyLegalOnSpellbookIroncladLuminanceKiraLawGeexJuroLexCheckEigen
Oct 202544.7%36.6%13.4%1.4%1.6%0.97%0.97%0.24%0.24%—
Nov 202544.6%36.5%13.3%1.6%1.5%1.2%0.96%0.24%0.19%—
Dec 202544.8%36.7%13.4%1.5%1.3%0.74%1.2%0.21%0.16%—
Jan 202639.9%39.9%14.6%1.8%1.7%0.86%0.86%0.23%0.17%—
Feb 202652.9%29%13%1.7%1.5%0.76%0.76%0.18%0.15%—
Mar 202653.2%29.2%13.1%1.4%1.3%0.77%0.63%0.23%0.1%—
Apr 202658%26.1%11.7%1.3%1.4%0.69%0.53%0.2%0.09%—
May 202657.8%26%11.7%1.8%1.4%0.68%0.46%0.16%0.07%—
Jun 202659.5%26.8%9.8%1.8%0.96%0.48%0.48%0.17%0.08%—
Jul 202659.5%26.8%9.8%1.9%0.93%0.48%0.48%0.12%0.06%—
Aug 202659.7%26.9%9.8%1.9%0.75%0.39%0.32%0.14%0.05%—
Sep 202663.3%23.2%10.4%1.5%0.82%0.41%0.28%0.1%0.05%—

  1. 1.Harvey

    63.3%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +3.5 points.

  2. 2.LegalOn

    23.2%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Spellbook

    10.4%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.6 points.

  4. 4.Ironclad

    1.5%

    Held 4th. 3.1K estimated branded searches, -11.5% vs prior month. Share -0.5 points.

  5. 5.Luminance

    0.82%

    Held 5th. 1.7K estimated branded searches, +25.2% vs prior month. Share +0.1 points.

  6. 6.Kira

    0.41%

    Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  7. 7.LawGeex

    0.28%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Juro

    0.1%

    Held 8th. 220 estimated branded searches, -12% vs prior month. Share 0 points.

  9. 9.LexCheck

    0.05%

    Held 9th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

  10. —.Eigen

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Spellbook and its closest rivals

Every comparison with Spellbook

20 comparisons

How has branded search demand for Spellbook changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Spellbook worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, Spellbook’s share of searches among contract review platforms worldwide decreased from 13.4% to 10.4%.
  • Across the 12 months ending September 2026, Spellbook’s share of searches among contract review platforms worldwide peaked at 14.6% in January 2026 and was lowest at 9.8% in June 2026.

How did search popularity change for contract review platforms worldwide in September 2026?

6 changes

  1. In September 2026, Harvey gained share of searches among contract review platforms worldwide, from 59.7% to 63.3%.

  2. In September 2026, Spellbook gained share of searches among contract review platforms worldwide, from 9.8% to 10.4%.

  3. In September 2026, LegalOn lost share of searches among contract review platforms worldwide, from 26.9% to 23.2%.

  4. Estimated monthly branded searches for Ironclad worldwide rose 39.6% over 12 measured months, from 2.3K to 3.1K in September 2026.

  5. Estimated monthly branded searches for LexCheck worldwide fell 71.8% over 12 measured months, from 390 to 110 in September 2026.

  6. Estimated monthly branded searches for LawGeex worldwide fell 63.1% over 12 measured months, from 1.6K to 590 in September 2026.

How are Spellbook’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Spellbook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spellbook

Do you work for Spellbook? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Spellbook compete?

Spellbook is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI legal assistants3rd of 78.7%Show ranking
Contract review platforms3rd of 1010.4%Shown above
Legal document automation software1st of 1137.7%Show ranking
Creator with pink hair and a pink jacket

Is Spellbook your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free