Brandwave

Lexis+ AI vs Spellbook:Which is more popular?

In September 2026, Spellbook had more branded searches than Lexis+ AI among AI legal assistants worldwide. Spellbook had about 22,200 branded searches, while Lexis+ AI had 16,500. Spellbook made up 8.7% of all AI legal assistant searches we track, and Lexis+ AI accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about AI legal assistants, Lexis+ AI appeared in all five answers and Spellbook in one. Lexis+ AI was mentioned before Spellbook in every answer.

Among AI legal assistants worldwide in September 2026

Who do people search for more?

Spellbook, about 35% more searches than Lexis+ AI

Spellbook 22.2K searchesLexis+ AI 16.5K searches

Who does AI mention more?

Lexis+ AI, mentioned in every answer we collected

Lexis+ AI in 5 of 5Spellbook in 1 of 5

Who does AI recommend more?

Lexis+ AI, named ahead of Spellbook in every answer

Lexis+ AI first in 5Spellbook never first

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Top AI legal assistants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lexis+ AI appeared in all five answers. Spellbook was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lexis+ AI was listed before Spellbook in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CoCounsel1st
  2. Lexis+ AI2nd
  3. Harvey3rd
  4. Spellbook4th
  5. LegalOn5th
  6. DoNotPay–
  7. Robin AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CoCounsel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lexis+ AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harvey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LegalOn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spellbook1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DoNotPay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Robin AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI legal assistants

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Lexis+ AI or Spellbook more popular in search?

This chart shows how often people search Google for Lexis+ AI and Spellbook by name. Each line represents a brand's share of searches for all seven AI legal assistants we track, month by month, from English-language searches worldwide.

Lexis+ AI and Spellbook among AI legal assistants worldwide, by month

Share of searches by month for Spellbook, Lexis+ AI. The figures are in the table below the chart.

View monthly share of searches table
MonthHarveyLegalOnSpellbookCoCounselLexis+ AIDoNotPayRobin AI
Oct 202534.9%28.5%10.5%6%9.9%3.8%6.5%
Nov 202533.8%27.7%10.1%7.3%9.3%4.5%7.3%
Dec 202536.5%29.9%10.9%6.5%6.9%4%5.3%
Jan 202632.9%32.9%12.1%7.1%7.6%3.6%3.9%
Feb 202642.8%23.4%10.5%7.6%8.1%4.7%2.8%
Mar 202643.6%24%10.7%7.6%8.6%3.2%2.3%
Apr 202647.3%21.3%9.6%6.8%8.3%4.3%2.5%
May 202647.7%21.5%9.6%7.2%7.2%4.3%2.5%
Jun 202648.9%22%8%7.2%7.8%3.6%2.5%
Jul 202649.6%22.3%8.2%7.3%6.9%3.7%2.1%
Aug 202649.7%22.4%8.2%7.4%6.9%3.7%1.7%
Sep 202652.8%19.4%8.7%7.7%6.5%3.2%1.8%

How has the Lexis+ AI and Spellbook comparison changed over the last 12 months?

3 findings
  • Spellbook was ahead of Lexis+ AI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lexis+ AI’s share of searches among AI legal assistants worldwide moved from 9.9% to 6.5%, and its estimated monthly branded searches moved from 21K to 16.5K.
  • Across the 12 months ending September 2026, Spellbook’s share of searches among AI legal assistants worldwide moved from 10.5% to 8.7%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for AI legal assistants worldwide in September 2026?

2 changes
  1. In September 2026, Spellbook gained share of searches among AI legal assistants worldwide, from 8.2% to 8.7%.

  2. Estimated monthly branded searches for Lexis+ AI worldwide fell 21.4% over 12 measured months, from 21K to 16.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lexis+ AI’s and Spellbook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lexis+ AI

2 branded search terms

  • lexis ai
  • lexis protege

Spellbook

1 branded search term

  • spellbook

How the Brand Demand Index is measured

Other head-to-heads among AI legal assistants

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