Brandwave

CoCounsel vs LegalOn:Which is more popular?

In September 2026, LegalOn had more branded searches than CoCounsel among AI legal assistants worldwide. LegalOn had about 49,500 branded searches, while CoCounsel had 19,700. LegalOn made up 19.4% of all AI legal assistant searches we track, and CoCounsel accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about AI legal assistants, CoCounsel appeared in all five answers and LegalOn in one. CoCounsel was mentioned before LegalOn in every answer.

Among AI legal assistants worldwide in September 2026

Who do people search for more?

LegalOn, about 3 searches for every 1 for CoCounsel

LegalOn 49.5K searchesCoCounsel 19.7K searches

Who does AI mention more?

CoCounsel, mentioned in every answer we collected

CoCounsel in 5 of 5LegalOn in 1 of 5

Who does AI recommend more?

CoCounsel, named ahead of LegalOn in every answer

CoCounsel first in 5LegalOn never first

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Top AI legal assistants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CoCounsel appeared in all five answers. LegalOn was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. CoCounsel was listed before LegalOn in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CoCounsel1st
  2. Lexis+ AI2nd
  3. Harvey3rd
  4. Spellbook4th
  5. LegalOn5th
  6. DoNotPay–
  7. Robin AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CoCounsel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lexis+ AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harvey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LegalOn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spellbook1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DoNotPay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Robin AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI legal assistants

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is CoCounsel or LegalOn more popular in search?

This chart shows how often people search Google for CoCounsel and LegalOn by name. Each line represents a brand's share of searches for all seven AI legal assistants we track, month by month, from English-language searches worldwide.

CoCounsel and LegalOn among AI legal assistants worldwide, by month

Share of searches by month for LegalOn, CoCounsel. The figures are in the table below the chart.

View monthly share of searches table
MonthHarveyLegalOnSpellbookCoCounselLexis+ AIDoNotPayRobin AI
Oct 202534.9%28.5%10.5%6%9.9%3.8%6.5%
Nov 202533.8%27.7%10.1%7.3%9.3%4.5%7.3%
Dec 202536.5%29.9%10.9%6.5%6.9%4%5.3%
Jan 202632.9%32.9%12.1%7.1%7.6%3.6%3.9%
Feb 202642.8%23.4%10.5%7.6%8.1%4.7%2.8%
Mar 202643.6%24%10.7%7.6%8.6%3.2%2.3%
Apr 202647.3%21.3%9.6%6.8%8.3%4.3%2.5%
May 202647.7%21.5%9.6%7.2%7.2%4.3%2.5%
Jun 202648.9%22%8%7.2%7.8%3.6%2.5%
Jul 202649.6%22.3%8.2%7.3%6.9%3.7%2.1%
Aug 202649.7%22.4%8.2%7.4%6.9%3.7%1.7%
Sep 202652.8%19.4%8.7%7.7%6.5%3.2%1.8%

How has the CoCounsel and LegalOn comparison changed over the last 12 months?

3 findings
  • LegalOn was ahead of CoCounsel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CoCounsel’s share of searches among AI legal assistants worldwide moved from 6% to 7.7%, and its estimated monthly branded searches moved from 12.8K to 19.7K.
  • Across the 12 months ending September 2026, LegalOn’s share of searches among AI legal assistants worldwide moved from 28.5% to 19.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for AI legal assistants worldwide in September 2026?

2 changes
  1. In September 2026, LegalOn lost share of searches among AI legal assistants worldwide, from 22.4% to 19.4%.

  2. CoCounsel’s share of searches among AI legal assistants worldwide has gained ground for 3 months in a row, from 7.2% to 7.7% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CoCounsel’s and LegalOn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CoCounsel

2 branded search terms

  • cocounsel
  • cocounsel legal

LegalOn

1 branded search term

  • legalon

How the Brand Demand Index is measured

Other head-to-heads among AI legal assistants

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