Brandwave

Ironclad vs Spellbook:Which is more popular?

In September 2026, Spellbook had more branded searches than Ironclad among contract review platforms worldwide. Spellbook had about 22,200 branded searches, while Ironclad had 3,140. Spellbook made up 10.4% of all contract review platform searches we track, and Ironclad accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about contract review platforms, both Ironclad and Spellbook appeared in all five answers. Spellbook was mentioned before Ironclad in four out of five answers.

Among contract review platforms worldwide in September 2026

Who do people search for more?

Spellbook, about 7 searches for every 1 for Ironclad

Spellbook 22.2K searchesIronclad 3.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Ironclad in 5 of 5Spellbook in 5 of 5

Who does AI recommend more?

Spellbook, named ahead of Ironclad in 4 of 5 answers

Spellbook first in 4Ironclad first in 1

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Top contract review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Ironclad and Spellbook showed up in all five answers. Spellbook was listed before Ironclad in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LegalOn1st
  2. Spellbook2nd
  3. Ironclad3rd
  4. Luminance4th
  5. Juro5th
  6. Harvey6th
  7. Kira7th
  8. LawGeex–
  9. LexCheck–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LegalOn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spellbook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ironclad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Luminance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Juro3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harvey2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kira2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LawGeex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LexCheck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contract review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ironclad or Spellbook more popular in search?

This chart shows how often people search Google for Ironclad and Spellbook by name. Each line represents a brand's share of searches for all ten contract review platforms we track, month by month, from English-language searches worldwide.

Ironclad and Spellbook among contract review platforms worldwide, by month

Share of searches by month for Spellbook, Ironclad. The figures are in the table below the chart.

View monthly share of searches table
MonthHarveyLegalOnSpellbookIroncladLuminanceKiraLawGeexJuroLexCheck
Oct 202544.7%36.6%13.4%1.4%1.6%0.97%0.97%0.24%0.24%
Nov 202544.6%36.5%13.3%1.6%1.5%1.2%0.96%0.24%0.19%
Dec 202544.8%36.7%13.4%1.5%1.3%0.74%1.2%0.21%0.16%
Jan 202639.9%39.9%14.6%1.8%1.7%0.86%0.86%0.23%0.17%
Feb 202652.9%29%13%1.7%1.5%0.76%0.76%0.18%0.15%
Mar 202653.2%29.2%13.1%1.4%1.3%0.77%0.63%0.23%0.1%
Apr 202658%26.1%11.7%1.3%1.4%0.69%0.53%0.2%0.09%
May 202657.8%26%11.7%1.8%1.4%0.68%0.46%0.16%0.07%
Jun 202659.5%26.8%9.8%1.8%0.96%0.48%0.48%0.17%0.08%
Jul 202659.5%26.8%9.8%1.9%0.93%0.48%0.48%0.12%0.06%
Aug 202659.7%26.9%9.8%1.9%0.75%0.39%0.32%0.14%0.05%
Sep 202663.3%23.2%10.4%1.5%0.82%0.41%0.28%0.1%0.05%

How has the Ironclad and Spellbook comparison changed over the last 12 months?

3 findings

How did search popularity change for contract review platforms worldwide in September 2026?

2 changes
  1. In September 2026, Spellbook gained share of searches among contract review platforms worldwide, from 9.8% to 10.4%.

  2. Estimated monthly branded searches for Ironclad worldwide rose 39.6% over 12 measured months, from 2.3K to 3.1K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Ironclad’s and Spellbook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ironclad

4 branded search terms

  • clm ironclad
  • ironclad clm
  • ironclad contract management
  • ironclad contracts

Spellbook

1 branded search term

  • spellbook

How the Brand Demand Index is measured

Other head-to-heads among contract review platforms

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