Brandwave

Docassemble vs Ironclad:Which is more popular?

In September 2026, Ironclad had more branded searches than Docassemble among legal document automation software worldwide. Ironclad had about 1,600 branded searches, while Docassemble had 720. Ironclad made up 2.7% of all legal document automation software searches we track, and Docassemble accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about legal document automation software, Ironclad appeared in three of the five answers and Docassemble in none.

Among legal document automation software worldwide in September 2026

Who do people search for more?

Ironclad, about 2 searches for every 1 for Docassemble

Ironclad 1.6K searchesDocassemble 720 searches

Who does AI mention more?

Ironclad, mentioned in 3 of 5 answers, Docassemble in 0

Ironclad in 3 of 5Docassemble in 0 of 5

Who does AI recommend more?

Ironclad, the only one of the two named

Ironclad first in 3Docassemble never named

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Top legal document automation software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ironclad was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Docassemble did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gavel1st
  2. Clio Draft2nd
  3. HotDocs3rd
  4. Spellbook4th
  5. Ironclad5th
  6. Contract Express6th
  7. Juro7th
  8. Documate8th
  9. Lawyaw9th
  10. Docassemble–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HotDocs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gavel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spellbook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clio Draft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironclad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Juro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contract Express2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Documate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawyaw1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Docassemble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about legal document automation software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Docassemble or Ironclad more popular in search?

This chart shows how often people search Google for Docassemble and Ironclad by name. Each line represents a brand's share of searches for all 11 legal document automation software we track, month by month, from English-language searches worldwide.

Docassemble and Ironclad among legal document automation software worldwide, by month

Share of searches by month for Ironclad, Docassemble. The figures are in the table below the chart.

View monthly share of searches table
MonthSpellbookHotDocsDocumateClio DraftContract ExpressIroncladGavelDocassembleLawyawJuroAfterpattern
Oct 202539.3%32%4.2%11.7%4.2%1.8%1.6%1.6%2.8%0.25%0.57%
Nov 202537%37%3.3%11%3.9%1.8%1.8%1.5%2%0.23%0.35%
Dec 202535.1%35.1%3.1%10.5%3.7%1.7%1.4%7%1.9%0.21%0.27%
Jan 202639.6%32.3%3.4%11.8%3.4%2.3%1.6%2.9%2.3%0.25%0.25%
Feb 202639.8%32.5%3.4%9.7%3.4%2.9%1.8%4.3%1.8%0.16%0.25%
Mar 202639.4%32.3%7.9%7.9%3.5%2.3%1.9%2.8%1.5%0.31%0.31%
Apr 202633.8%41.3%6.7%8.2%2.9%2%1.4%2%1.3%0.26%0.17%
May 202636.6%36.6%7.2%8.9%3.1%2.6%1.5%1.6%1.4%0.23%0.18%
Jun 202635%35%5.6%10.5%4.6%3.7%1.4%1.9%1.7%0.33%0.17%
Jul 202638%31.1%6.1%11.3%4%4%1.3%1.8%1.8%0.29%0.23%
Aug 202633.6%33.6%10%10%4.5%3.5%1.7%1.3%1.3%0.2%0.17%
Sep 202637.7%30.8%11.2%9.2%4.1%2.7%1.5%1.2%1.2%0.19%0.12%

How has the Docassemble and Ironclad comparison changed over the last 12 months?

3 findings

How did search popularity change for legal document automation software worldwide in September 2026?

2 changes

  1. In September 2026, Ironclad lost share of searches among legal document automation software worldwide, from 3.5% to 2.7%.

  2. Docassemble’s share of searches among legal document automation software worldwide has lost ground for 3 months in a row, from 1.9% to 1.2% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Docassemble’s and Ironclad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Docassemble

1 branded search term

  • docassemble

Ironclad

1 branded search term

  • ironclad clm

How the Brand Demand Index is measured

Other head-to-heads among legal document automation software

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