Gavel vs Ironclad:Which is searched more?
In September 2026, Ironclad had more branded searches than Gavel among legal document automation software worldwide. Ironclad had about 1,600 branded searches, while Gavel had 890. Ironclad made up 2.7% of all legal document automation software searches we track, and Gavel accounted for 1.5%. These are worldwide searches for English-language branded terms.
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Is Gavel or Ironclad more popular in search?
Compare the legal document automation software companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ironclad, Gavel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spellbook | HotDocs | Documate | Clio Draft | Contract Express | Ironclad | Gavel | Docassemble | Lawyaw | Juro | Afterpattern |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 32% | 4.2% | 11.7% | 4.2% | 1.8% | 1.6% | 1.6% | 2.8% | 0.25% | 0.57% |
| Nov 2025 | 37% | 37% | 3.3% | 11% | 3.9% | 1.8% | 1.8% | 1.5% | 2% | 0.23% | 0.35% |
| Dec 2025 | 35.1% | 35.1% | 3.1% | 10.5% | 3.7% | 1.7% | 1.4% | 7% | 1.9% | 0.21% | 0.27% |
| Jan 2026 | 39.6% | 32.3% | 3.4% | 11.8% | 3.4% | 2.3% | 1.6% | 2.9% | 2.3% | 0.25% | 0.25% |
| Feb 2026 | 39.8% | 32.5% | 3.4% | 9.7% | 3.4% | 2.9% | 1.8% | 4.3% | 1.8% | 0.16% | 0.25% |
| Mar 2026 | 39.4% | 32.3% | 7.9% | 7.9% | 3.5% | 2.3% | 1.9% | 2.8% | 1.5% | 0.31% | 0.31% |
| Apr 2026 | 33.8% | 41.3% | 6.7% | 8.2% | 2.9% | 2% | 1.4% | 2% | 1.3% | 0.26% | 0.17% |
| May 2026 | 36.6% | 36.6% | 7.2% | 8.9% | 3.1% | 2.6% | 1.5% | 1.6% | 1.4% | 0.23% | 0.18% |
| Jun 2026 | 35% | 35% | 5.6% | 10.5% | 4.6% | 3.7% | 1.4% | 1.9% | 1.7% | 0.33% | 0.17% |
| Jul 2026 | 38% | 31.1% | 6.1% | 11.3% | 4% | 4% | 1.3% | 1.8% | 1.8% | 0.29% | 0.23% |
| Aug 2026 | 33.6% | 33.6% | 10% | 10% | 4.5% | 3.5% | 1.7% | 1.3% | 1.3% | 0.2% | 0.17% |
| Sep 2026 | 37.7% | 30.8% | 11.2% | 9.2% | 4.1% | 2.7% | 1.5% | 1.2% | 1.2% | 0.19% | 0.12% |
How has the Gavel and Ironclad comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Gavel took it in November 2025, Ironclad took it in December 2025.
- Across the 12 months ending September 2026, Gavel’s share of searches among legal document automation software worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 890.
- Across the 12 months ending September 2026, Ironclad’s share of searches among legal document automation software worldwide moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 1K to 1.6K.
How did search popularity change for legal document automation software worldwide in September 2026?
1 change
In September 2026, Ironclad lost share of searches among legal document automation software worldwide, from 3.5% to 2.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gavel’s and Ironclad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among legal document automation software
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