How popular isGavel in search?
In September 2026, there were an estimated 890 branded searches for Gavel worldwide which held steady over the last 12 months. Gavel holds 3.3% estimated Share of Search among legal document automation software worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
HotDocs66.8%- Documate24.4%
Gavel3.3%
Docassemble2.7%
Lawyaw2.7%Afterpattern0.26%
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Which legal document automation software compete with Gavel?
Share of Search by month for HotDocs, Documate, Gavel, Docassemble, Lawyaw. The figures are in the table below the chart.
View monthly share of search table
| Month | HotDocs | Documate | Gavel | Docassemble | Lawyaw | Afterpattern |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.8% | 9.9% | 3.7% | 3.6% | 6.6% | 1.3% |
| Nov 2025 | 80.5% | 7.1% | 4% | 3.2% | 4.4% | 0.76% |
| Dec 2025 | 71.9% | 6.4% | 2.9% | 14.3% | 4% | 0.56% |
| Jan 2026 | 75.6% | 7.9% | 3.7% | 6.7% | 5.4% | 0.59% |
| Feb 2026 | 73.7% | 7.7% | 4.2% | 9.8% | 4.1% | 0.57% |
| Mar 2026 | 69.3% | 16.9% | 4.1% | 5.9% | 3.1% | 0.66% |
| Apr 2026 | 78.1% | 12.7% | 2.6% | 3.7% | 2.5% | 0.32% |
| May 2026 | 75.3% | 14.9% | 3% | 3.4% | 3% | 0.37% |
| Jun 2026 | 76.4% | 12.2% | 3.1% | 4.2% | 3.7% | 0.38% |
| Jul 2026 | 73.4% | 14.4% | 3% | 4.4% | 4.4% | 0.55% |
| Aug 2026 | 69.8% | 20.8% | 3.4% | 2.8% | 2.8% | 0.35% |
| Sep 2026 | 66.8% | 24.4% | 3.3% | 2.7% | 2.7% | 0.26% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.8% | 18.1K | 0% | -3 points | |
| 2, held 2nd | 24.4% | 6.6K | +22.2% | +3.5 points | |
| 3, held 3rd | 3.3% | 890 | 0% | -0.1 points | |
| 4, held 4th | 2.7% | 720 | 0% | -0.1 points | |
| 5, held 5th | 2.7% | 720 | 0% | -0.1 points | |
| 6, held 6th | 0.26% | 70 | -22.2% | -0.1 points |
1.
HotDocs66.8%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share -3 points.
2.Documate
24.4%
Held 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.5 points.
3.
3.3%
Held 3rd. 890 estimated branded searches, 0% vs prior month. Share -0.1 points.
2.7%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Lawyaw2.7%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.26%
Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
Compare search popularity between Gavel and its closest rivals
Every comparison with Gavel
5 comparisons
How has branded search demand for Gavel changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gavel worldwide held steady at 890.
- Across the 12 months ending September 2026, Gavel’s estimated Share of Search among legal document automation software worldwide peaked at 4.2% in February 2026 and was lowest at 2.6% in April 2026.
- Across the 12 months ending September 2026, Gavel rose from 4th to 3rd among legal document automation software worldwide.
How did search popularity change for legal document automation software worldwide in September 2026?
5 changes
In September 2026, Documate gained estimated Share of Search among legal document automation software worldwide, from 20.8% to 24.4%.
In September 2026, HotDocs lost estimated Share of Search among legal document automation software worldwide, from 69.8% to 66.8%.
Estimated monthly branded searches for Afterpattern worldwide fell 78.1% over 12 measured months, from 320 to 70 in September 2026.
Estimated monthly branded searches for Lawyaw worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026.
Estimated monthly branded searches for Docassemble worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How is Gavel measured?
Brandwave collects information about searches that people make online using Gavel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- gavel automation
- gavel legal
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