Gavel vs HotDocs:Which is searched more?
In September 2026, HotDocs had more branded searches than Gavel among legal document automation software worldwide. HotDocs was estimated to have 18.1K branded searches compared to Gavel’s 890, and held a 66.8% Share of Search versus Gavel’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gavel or HotDocs?
Compare the legal document automation software companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HotDocs, Gavel. The figures are in the table below the chart.
View monthly share of search table
| Month | HotDocs | Documate | Gavel | Docassemble | Lawyaw | Afterpattern |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.8% | 9.9% | 3.7% | 3.6% | 6.6% | 1.3% |
| Nov 2025 | 80.5% | 7.1% | 4% | 3.2% | 4.4% | 0.76% |
| Dec 2025 | 71.9% | 6.4% | 2.9% | 14.3% | 4% | 0.56% |
| Jan 2026 | 75.6% | 7.9% | 3.7% | 6.7% | 5.4% | 0.59% |
| Feb 2026 | 73.7% | 7.7% | 4.2% | 9.8% | 4.1% | 0.57% |
| Mar 2026 | 69.3% | 16.9% | 4.1% | 5.9% | 3.1% | 0.66% |
| Apr 2026 | 78.1% | 12.7% | 2.6% | 3.7% | 2.5% | 0.32% |
| May 2026 | 75.3% | 14.9% | 3% | 3.4% | 3% | 0.37% |
| Jun 2026 | 76.4% | 12.2% | 3.1% | 4.2% | 3.7% | 0.38% |
| Jul 2026 | 73.4% | 14.4% | 3% | 4.4% | 4.4% | 0.55% |
| Aug 2026 | 69.8% | 20.8% | 3.4% | 2.8% | 2.8% | 0.35% |
| Sep 2026 | 66.8% | 24.4% | 3.3% | 2.7% | 2.7% | 0.26% |
How has the Gavel and HotDocs comparison changed over the last 12 months?
3 findings
- HotDocs was ahead of Gavel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gavel’s estimated Share of Search among legal document automation software worldwide moved from 3.7% to 3.3%, and its estimated monthly branded searches held steady at 890.
- Across the 12 months ending September 2026, HotDocs’ estimated Share of Search among legal document automation software worldwide moved from 74.8% to 66.8%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for legal document automation software worldwide in September 2026?
1 change

In September 2026, HotDocs lost estimated Share of Search among legal document automation software worldwide, from 69.8% to 66.8%.
Other head-to-heads among legal document automation software
How each brand is measured
Brandwave collects information about searches that people make online using Gavel’s and HotDocs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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