Brandwave

Clio Draft vs Ironclad:Which is more popular?

In September 2026, Clio Draft had more branded searches than Ironclad among legal document automation software worldwide. Clio Draft had about 5,400 branded searches, while Ironclad had 1,600. Clio Draft made up 9.2% of all legal document automation software searches we track, and Ironclad accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about legal document automation software, Clio Draft and Ironclad each appeared in three of the five answers. Clio Draft was mentioned before Ironclad in three out of four answers that named either.

Among legal document automation software worldwide in September 2026

Who do people search for more?

Clio Draft, about 3 searches for every 1 for Ironclad

Clio Draft 5.4K searchesIronclad 1.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Clio Draft in 3 of 5Ironclad in 3 of 5

Who does AI recommend more?

Clio Draft, named ahead of Ironclad in 3 of 4 answers

Clio Draft first in 3Ironclad first in 1

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Top legal document automation software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clio Draft and Ironclad were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Clio Draft was listed before Ironclad in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gavel1st
  2. Clio Draft2nd
  3. HotDocs3rd
  4. Spellbook4th
  5. Ironclad5th
  6. Contract Express6th
  7. Juro7th
  8. Documate8th
  9. Lawyaw9th
  10. Docassemble–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HotDocs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gavel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spellbook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clio Draft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironclad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Juro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Contract Express2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Documate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lawyaw1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Docassemble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about legal document automation software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Clio Draft or Ironclad more popular in search?

This chart shows how often people search Google for Clio Draft and Ironclad by name. Each line represents a brand's share of searches for all 11 legal document automation software we track, month by month, from English-language searches worldwide.

Clio Draft and Ironclad among legal document automation software worldwide, by month

Share of searches by month for Clio Draft, Ironclad. The figures are in the table below the chart.

View monthly share of searches table
MonthSpellbookHotDocsDocumateClio DraftContract ExpressIroncladGavelDocassembleLawyawJuroAfterpattern
Oct 202539.3%32%4.2%11.7%4.2%1.8%1.6%1.6%2.8%0.25%0.57%
Nov 202537%37%3.3%11%3.9%1.8%1.8%1.5%2%0.23%0.35%
Dec 202535.1%35.1%3.1%10.5%3.7%1.7%1.4%7%1.9%0.21%0.27%
Jan 202639.6%32.3%3.4%11.8%3.4%2.3%1.6%2.9%2.3%0.25%0.25%
Feb 202639.8%32.5%3.4%9.7%3.4%2.9%1.8%4.3%1.8%0.16%0.25%
Mar 202639.4%32.3%7.9%7.9%3.5%2.3%1.9%2.8%1.5%0.31%0.31%
Apr 202633.8%41.3%6.7%8.2%2.9%2%1.4%2%1.3%0.26%0.17%
May 202636.6%36.6%7.2%8.9%3.1%2.6%1.5%1.6%1.4%0.23%0.18%
Jun 202635%35%5.6%10.5%4.6%3.7%1.4%1.9%1.7%0.33%0.17%
Jul 202638%31.1%6.1%11.3%4%4%1.3%1.8%1.8%0.29%0.23%
Aug 202633.6%33.6%10%10%4.5%3.5%1.7%1.3%1.3%0.2%0.17%
Sep 202637.7%30.8%11.2%9.2%4.1%2.7%1.5%1.2%1.2%0.19%0.12%

How has the Clio Draft and Ironclad comparison changed over the last 12 months?

3 findings

How did search popularity change for legal document automation software worldwide in September 2026?

3 changes

  1. In September 2026, Documate overtook Clio Draft to rank 3rd among legal document automation software worldwide, with 11.2% of the searches.

  2. In September 2026, Clio Draft lost share of searches among legal document automation software worldwide, from 10% to 9.2%.

  3. In September 2026, Ironclad lost share of searches among legal document automation software worldwide, from 3.5% to 2.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clio Draft’s and Ironclad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clio Draft

1 branded search term

  • clio draft

Ironclad

1 branded search term

  • ironclad clm

How the Brand Demand Index is measured

Other head-to-heads among legal document automation software

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