Brandwave

Matillion vs Workato:Which is more popular?

In September 2026, Workato had more branded searches than Matillion among data integration and ETL tools worldwide. Workato had about 40,500 branded searches, while Matillion had 8,100. Workato made up 2.9% of all data integration and ETL tool searches we track, and Matillion accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about data integration and ETL tools, Matillion appeared in four of the five answers and Workato in none.

Among data integration and ETL tools worldwide in September 2026

Who do people search for more?

Workato, about 5 searches for every 1 for Matillion

Workato 40.5K searchesMatillion 8.1K searches

Who does AI mention more?

Matillion, mentioned in 4 of 5 answers, Workato in 0

Matillion in 4 of 5Workato in 0 of 5

Who does AI recommend more?

Matillion, the only one of the two named

Matillion first in 4Workato never named

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Top data integration and ETL tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Matillion was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Workato did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fivetran1st
  2. Airbyte2nd
  3. Informatica3rd
  4. Matillion4th
  5. AWS Glue5th
  6. Azure Data Factory6th
  7. dbt7th
  8. Talend8th
  9. Apache Airflow9th
  10. +3 more
  11. Workato–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Informatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matillion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • dbt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Data Factory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apache Airflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AWS Glue2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workato0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about data integration and ETL tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Matillion or Workato more popular in search?

This chart shows how often people search Google for Matillion and Workato by name. Each line represents a brand's share of searches for all 14 data integration and ETL tools we track, month by month, from English-language searches worldwide.

Matillion and Workato among data integration and ETL tools worldwide, by month

Share of searches by month for Workato, Matillion. The figures are in the table below the chart.

View monthly share of searches table
MonthDomoInformaticaAzure Data FactoryBoomiFivetranMuleSoftWorkatoApache AirflowAirbyteAWS GlueTalendMatilliondbtStitch
Oct 202528.1%28.1%12.5%6.9%4.6%4.6%3.1%3.8%2.5%2.5%1.7%0.76%0.62%0.18%
Nov 202527.6%27.6%12.4%8.3%3.7%4.5%3.7%3.7%2.5%2.5%1.7%0.91%0.61%0.18%
Dec 202535.7%23.9%10.7%8.7%3.2%3.9%3.2%3.2%2.1%2.1%1.8%0.64%0.64%0.15%
Jan 202631.9%26.1%11.7%7.8%3.5%4.3%3.5%3.5%2.3%2.3%1.6%0.86%0.57%0.13%
Feb 202628%28%12.6%8.4%3.8%4.6%3.8%3.1%2.5%2.1%1.7%0.75%0.62%0.18%
Mar 202629.4%29.4%13.1%7.2%3.2%3.9%3.2%3.2%2.2%2.2%1.4%0.79%0.65%0.16%
Apr 202632.6%26.7%12%6.6%3.6%4.4%3.6%3.6%2.4%2%1.3%0.72%0.59%0.14%
May 202633.6%27.5%12.3%6.8%3.7%3.7%3%3%2%1.7%1.4%0.6%0.6%0.14%
Jun 202635%23.4%12.8%7%3.9%3.9%3.9%3.2%2.1%1.7%1.4%0.77%0.77%0.15%
Jul 202630.7%25.1%13.8%9.2%3.4%4.1%3.4%3.4%2.3%1.9%1.2%0.68%0.83%0.13%
Aug 202635.5%23.8%13%8.7%3.2%3.9%3.2%2.6%1.8%1.8%1.2%0.64%0.64%0.1%
Sep 202632.7%26.7%14.6%8%3.6%3.6%2.9%2.4%1.6%1.6%1.1%0.59%0.48%0.12%

How has the Matillion and Workato comparison changed over the last 12 months?

3 findings

How did search popularity change for data integration and ETL tools worldwide in September 2026?

2 changes

  1. Workato’s share of searches among data integration and ETL tools worldwide has lost ground for 3 months in a row, from 3.9% to 2.9% in September 2026.

  2. In September 2026, Matillion rose from 13th to 12th among data integration and ETL tools worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Matillion’s and Workato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Matillion

1 branded search term

  • matillion

Workato

1 branded search term

  • workato

How the Brand Demand Index is measured

Other head-to-heads among data integration and ETL tools

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