Domo vs Fivetran:Which is more popular?
In September 2026, Domo had more branded searches than Fivetran among data integration and ETL tools worldwide. Domo had about 450,000 branded searches, while Fivetran had 49,500. Domo made up 32.7% of all data integration and ETL tool searches we track, and Fivetran accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about data integration and ETL tools, Fivetran appeared in all five answers and Domo in one. Fivetran was mentioned before Domo in every answer.
Who do people search for more?
Domo, about 9 searches for every 1 for Fivetran
Who does AI mention more?
Fivetran, mentioned in every answer we collected
Who does AI recommend more?
Fivetran, named ahead of Domo in every answer
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Top data integration and ETL tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fivetran appeared in all five answers. Domo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fivetran was listed before Domo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fivetran1st
Airbyte2nd
Informatica3rd
Matillion4th
AWS Glue5th
Azure Data Factory6th
dbt7th
Talend8th
Apache Airflow9th- Domo10th
- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Informatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Matillion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- dbt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Talend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Azure Data Factory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Apache Airflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AWS Glue2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Domo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about data integration and ETL tools
5 answers
Asked ChatGPT
“Which data integration and ETL tool should I use?”
Asked ChatGPT
“What are the best data integration and ETL tools?”
Asked ChatGPT
“What's the best data integration and ETL tool for data pipelines?”
Searched Google, AI Overview
“data integration tool”
Searched Google, AI Overview
“etl software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Domo or Fivetran more popular in search?
This chart shows how often people search Google for Domo and Fivetran by name. Each line represents a brand's share of searches for all 14 data integration and ETL tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Domo, Fivetran. The figures are in the table below the chart.
View monthly share of searches table
| Month | Domo | Informatica | Azure Data Factory | Boomi | Fivetran | MuleSoft | Workato | Apache Airflow | Airbyte | AWS Glue | Talend | Matillion | dbt | Stitch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 28.1% | 12.5% | 6.9% | 4.6% | 4.6% | 3.1% | 3.8% | 2.5% | 2.5% | 1.7% | 0.76% | 0.62% | 0.18% |
| Nov 2025 | 27.6% | 27.6% | 12.4% | 8.3% | 3.7% | 4.5% | 3.7% | 3.7% | 2.5% | 2.5% | 1.7% | 0.91% | 0.61% | 0.18% |
| Dec 2025 | 35.7% | 23.9% | 10.7% | 8.7% | 3.2% | 3.9% | 3.2% | 3.2% | 2.1% | 2.1% | 1.8% | 0.64% | 0.64% | 0.15% |
| Jan 2026 | 31.9% | 26.1% | 11.7% | 7.8% | 3.5% | 4.3% | 3.5% | 3.5% | 2.3% | 2.3% | 1.6% | 0.86% | 0.57% | 0.13% |
| Feb 2026 | 28% | 28% | 12.6% | 8.4% | 3.8% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 1.7% | 0.75% | 0.62% | 0.18% |
| Mar 2026 | 29.4% | 29.4% | 13.1% | 7.2% | 3.2% | 3.9% | 3.2% | 3.2% | 2.2% | 2.2% | 1.4% | 0.79% | 0.65% | 0.16% |
| Apr 2026 | 32.6% | 26.7% | 12% | 6.6% | 3.6% | 4.4% | 3.6% | 3.6% | 2.4% | 2% | 1.3% | 0.72% | 0.59% | 0.14% |
| May 2026 | 33.6% | 27.5% | 12.3% | 6.8% | 3.7% | 3.7% | 3% | 3% | 2% | 1.7% | 1.4% | 0.6% | 0.6% | 0.14% |
| Jun 2026 | 35% | 23.4% | 12.8% | 7% | 3.9% | 3.9% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% | 0.77% | 0.77% | 0.15% |
| Jul 2026 | 30.7% | 25.1% | 13.8% | 9.2% | 3.4% | 4.1% | 3.4% | 3.4% | 2.3% | 1.9% | 1.2% | 0.68% | 0.83% | 0.13% |
| Aug 2026 | 35.5% | 23.8% | 13% | 8.7% | 3.2% | 3.9% | 3.2% | 2.6% | 1.8% | 1.8% | 1.2% | 0.64% | 0.64% | 0.1% |
| Sep 2026 | 32.7% | 26.7% | 14.6% | 8% | 3.6% | 3.6% | 2.9% | 2.4% | 1.6% | 1.6% | 1.1% | 0.59% | 0.48% | 0.12% |
How has the Domo and Fivetran comparison changed over the last 12 months?
3 findings
- Domo was ahead of Fivetran in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Domo’s share of searches among data integration and ETL tools worldwide moved from 28.1% to 32.7%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Fivetran’s share of searches among data integration and ETL tools worldwide moved from 4.6% to 3.6%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for data integration and ETL tools worldwide in September 2026?
2 changes
In September 2026, Domo lost share of searches among data integration and ETL tools worldwide, from 35.5% to 32.7%.
In September 2026, Fivetran rose from 6th to 5th among data integration and ETL tools worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Domo’s and Fivetran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data integration and ETL tools
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