Brandwave

How popular isMatillion in search?

In August 2026, there were an estimated 8.1K branded searches for Matillion worldwide which is down 33.1% over the last 11 months. Matillion holds 2.1% estimated Share of Search among etl tools worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Informatica77.6%
  2. Fivetran10.4%
  3. Airbyte5.7%
  4. Talend3.8%
  5. Matillion2.1%
  6. Stitch0.34%
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Where does Matillion compete?

Matillion is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Etl tools5th of 62.1%Shown below
Data pipeline platforms5th of 63.4%Show ranking
Data integration platforms4th of 59.3%Show ranking
ETL platforms4th of 59.3%Show ranking

Which etl tools compete with Matillion?

Matillion against etl tools worldwide, by month

Share of Search by month for Informatica, Fivetran, Airbyte, Talend, Matillion. The figures are in the table below the chart.

View monthly share of search table
MonthInformaticaFivetranAirbyteTalendMatillionStitch
Oct 202574.2%12.2%6.7%4.5%2%0.48%
Nov 202575.5%10.2%6.8%4.6%2.5%0.49%
Dec 202575.1%10.1%6.8%5.5%2%0.47%
Jan 202675.6%10.2%6.8%4.6%2.5%0.39%
Feb 202675.9%10.2%6.8%4.6%2%0.49%
Mar 202679%8.7%5.8%3.9%2.1%0.42%
Apr 202676.6%10.3%6.9%3.8%2.1%0.4%
May 202677.9%10.5%5.7%3.8%1.7%0.4%
Jun 202673.9%12.1%6.7%4.4%2.4%0.47%
Jul 202676.6%10.3%6.9%3.8%2.1%0.41%
Aug 202677.6%10.4%5.7%3.8%2.1%0.34%
Sep 2026——————

  1. 1.Informatica

    77.6%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Fivetran

    10.4%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Airbyte

    5.7%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

  4. 4.Talend

    3.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Matillion

    2.1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Stitch

    0.34%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between Matillion and its closest rivals

How has branded search demand for Matillion changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Matillion worldwide fell from 12.1K to 8.1K.
  • Across the 11 months ending August 2026, Matillion’s estimated Share of Search among etl tools worldwide held steady, from 2% to 2.1%.

How did search popularity change for etl tools worldwide in August 2026?

  1. In August 2026, Informatica gained estimated Share of Search among etl tools worldwide, from 76.6% to 77.6%.

  2. In August 2026, Airbyte lost estimated Share of Search among etl tools worldwide, from 6.9% to 5.7%.

  3. Estimated monthly branded searches for Stitch worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Talend worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.

  6. Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

How is Matillion measured?

Brandwave collects information about searches that people make online using Matillion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • matillion

Do you work for Matillion? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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