Brandwave

Etl tools:Which brands are most popular in search?

In August 2026, Informatica was the most searched among etl tools worldwide, with an estimated 301K branded searches and 77.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Informatica77.6%
  2. Fivetran10.4%
  3. Airbyte5.7%
  4. Talend3.8%
  5. Matillion2.1%
  6. Stitch0.34%

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Share of SearchLeaderboard

Compare the etl tools developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among etl tools worldwide, by month

Share of Search by month for Informatica, Fivetran, Airbyte, Talend, Matillion. The figures are in the table below the chart.

View monthly share of search table
MonthInformaticaFivetranAirbyteTalendMatillionStitch
Oct 202574.2%12.2%6.7%4.5%2%0.48%
Nov 202575.5%10.2%6.8%4.6%2.5%0.49%
Dec 202575.1%10.1%6.8%5.5%2%0.47%
Jan 202675.6%10.2%6.8%4.6%2.5%0.39%
Feb 202675.9%10.2%6.8%4.6%2%0.49%
Mar 202679%8.7%5.8%3.9%2.1%0.42%
Apr 202676.6%10.3%6.9%3.8%2.1%0.4%
May 202677.9%10.5%5.7%3.8%1.7%0.4%
Jun 202673.9%12.1%6.7%4.4%2.4%0.47%
Jul 202676.6%10.3%6.9%3.8%2.1%0.41%
Aug 202677.6%10.4%5.7%3.8%2.1%0.34%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Informatica

    77.6%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Fivetran

    10.4%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Airbyte

    5.7%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

  4. 4.Talend

    3.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Matillion

    2.1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Stitch

    0.34%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among etl tools worldwide?

In August 2026, Informatica was the most searched among etl tools worldwide, with an estimated 301K branded searches and 77.6% estimated Share of Search within this set. Fivetran is in 2nd place, 67.2 percentage points behind at 10.4% Share of Search.

Global etl tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Informatica74.2% → 77.6%79%Mar 202673.9%Jun 20261st
Fivetran12.2% → 10.4%12.2%Oct 20258.7%Mar 20262nd
Airbyte6.7% → 5.7%6.9%Jul 20265.7%Aug 20263rd
Talend4.5% → 3.8%5.5%Dec 20253.8%Jul 20264th
Matillion2% → 2.1%2.5%Jan 20261.7%May 20265th
Stitch0.48% → 0.34%0.49%Feb 20260.34%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Informatica’s estimated Share of Search among etl tools worldwide increased from 74.2% to 77.6%.
  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among etl tools worldwide decreased from 12.2% to 10.4%.
  • Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among etl tools worldwide decreased from 6.7% to 5.7%.
  • Across the 11 months ending August 2026, Talend’s estimated Share of Search among etl tools worldwide decreased from 4.5% to 3.8%.
  • Across the 11 months ending August 2026, Informatica’s estimated Share of Search among etl tools worldwide peaked at 79% in March 2026 and was lowest at 73.9% in June 2026.
  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among etl tools worldwide peaked at 12.2% in October 2025 and was lowest at 8.7% in March 2026.
  • Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among etl tools worldwide peaked at 6.9% in July 2026 and was lowest at 5.7% in August 2026.
  • Across the 11 months ending August 2026, Talend’s estimated Share of Search among etl tools worldwide peaked at 5.5% in December 2025 and was lowest at 3.8% in July 2026.
  • Across the 11 months ending August 2026, Matillion and Stitch held steady: their estimated Share of Search among etl tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for etl tools worldwide in August 2026?

  1. In August 2026, Informatica gained estimated Share of Search among etl tools worldwide, from 76.6% to 77.6%.

  2. In August 2026, Airbyte lost estimated Share of Search among etl tools worldwide, from 6.9% to 5.7%.

  3. Estimated monthly branded searches for Stitch worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Talend worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.

  6. Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

How the Brand Demand Index is measured

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