Brandwave

How popular isAWS Glue?

In September 2026, people searched for AWS Glue by name about 22,200 times worldwide, a 45.2% decrease from the previous year. These searches made up 3.2% of all global ETL tool searches, placing AWS Glue fifth out of nine tools. When we asked both ChatGPT and Google AI Overviews about ETL tools, AWS Glue appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

AWS Glue is the fifth most searched of 9 competitors and the third most recommended in AI answers.

  1. InformaticaShare of searches 53%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. Azure Data FactoryShare of searches 29%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. FivetranShare of searches 7.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. AirbyteShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. AWS GlueShare of searches 3.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top ETL tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AWS Glue was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AWS Glue is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fivetran1st
  2. Airbyte2nd
  3. AWS Glue3rd
  4. dbt4th
  5. Informatica5th
  6. Azure Data Factory6th
  7. Matillion7th
  8. Talend8th
  9. Stitch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airbyte5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS Glue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • dbt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Informatica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Data Factory3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talend2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matillion2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stitch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ETL tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ETL tools compete with AWS Glue?

AWS Glue against ETL tools worldwide, by month

Share of searches by month for Informatica, Azure Data Factory, Fivetran, Airbyte, AWS Glue, Talend. The figures are in the table below the chart.

View monthly share of searches table
MonthInformaticaAzure Data FactoryFivetranAirbyteAWS GlueTalendMatilliondbtStitch
Oct 202552.4%23.4%8.6%4.7%4.7%3.2%1.4%1.2%0.34%
Nov 202553.1%23.8%7.1%4.8%4.8%3.2%1.7%1.2%0.35%
Dec 202552.7%23.6%7.1%4.7%4.7%3.9%1.4%1.4%0.33%
Jan 202653.1%23.8%7.1%4.8%4.8%3.2%1.7%1.2%0.27%
Feb 202653.7%24.1%7.2%4.8%4%3.2%1.4%1.2%0.35%
Mar 202655.3%24.7%6.1%4.1%4.1%2.7%1.5%1.2%0.3%
Apr 202654.1%24.2%7.3%4.9%4%2.7%1.5%1.2%0.28%
May 202655.1%24.7%7.4%4.1%3.3%2.7%1.2%1.2%0.28%
Jun 202649.8%27.3%8.2%4.5%3.7%3%1.6%1.6%0.31%
Jul 202651%28%6.9%4.6%3.8%2.5%1.4%1.7%0.27%
Aug 202651.6%28.3%6.9%3.8%3.8%2.5%1.4%1.4%0.22%
Sep 202653%29%7.1%3.2%3.2%2.1%1.2%0.95%0.23%

  1. 1.Informatica

    53%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  2. 2.Azure Data Factory

    29%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +0.7 points.

  3. 3.Fivetran

    7.1%

    Held 3rd. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Airbyte

    3.2%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.AWS Glue

    3.2%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Talend

    2.1%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Matillion

    1.2%

    Moved from 8th to 7th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.dbt

    0.95%

    Moved from 7th to 8th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  9. 9.Stitch

    0.23%

    Held 9th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between AWS Glue and its closest rivals

Every comparison with AWS Glue

13 comparisons

How has branded search demand for AWS Glue changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for AWS Glue worldwide fell from 40.5K to 22.2K.
  • Across the 12 months ending September 2026, AWS Glue’s share of searches among ETL tools worldwide decreased from 4.7% to 3.2%.
  • Across the 12 months ending September 2026, AWS Glue’s share of searches among ETL tools worldwide peaked at 4.8% in January 2026 and was lowest at 3.2% in September 2026.

How did search popularity change for ETL tools worldwide in September 2026?

6 changes

  1. In September 2026, Informatica gained share of searches among ETL tools worldwide, from 51.6% to 53%.

  2. In September 2026, Azure Data Factory gained share of searches among ETL tools worldwide, from 28.3% to 29%.

  3. In September 2026, Airbyte lost share of searches among ETL tools worldwide, from 3.8% to 3.2%.

  4. In September 2026, AWS Glue lost share of searches among ETL tools worldwide, from 3.8% to 3.2%.

  5. In September 2026, Matillion rose from 8th to 7th among ETL tools worldwide.

  6. In September 2026, dbt fell from 7th to 8th among ETL tools worldwide.

How are AWS Glue’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using AWS Glue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aws glue

How the Brand Demand Index is measured

Do you work for AWS Glue? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does AWS Glue compete?

AWS Glue is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data integration and ETL tools10th of 141.6%Show ranking
ETL tools5th of 93.2%Shown above
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Is AWS Glue your brand?

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