AWS Glue vs dbt:Which is more popular?
In September 2026, AWS Glue had more branded searches than dbt among data integration and ETL tools worldwide. AWS Glue had about 22,200 branded searches, while dbt had 6,600. AWS Glue made up 1.6% of all data integration and ETL tool searches we track, and dbt accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about data integration and ETL tools, dbt appeared in four of the five answers and AWS Glue in two. AWS Glue and dbt were each mentioned first in two of the four answers that named either.
Who do people search for more?
AWS Glue, about 3 searches for every 1 for dbt
Who does AI mention more?
dbt, mentioned in 4 of 5 answers, AWS Glue in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top data integration and ETL tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, dbt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AWS Glue was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AWS Glue and dbt were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fivetran1st
Airbyte2nd
Informatica3rd
Matillion4th- AWS Glue5th
Azure Data Factory6th- dbt7th
Talend8th
Apache Airflow9th
Domo10th- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Informatica4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Matillion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- dbt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Talend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Azure Data Factory2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Apache Airflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AWS Glue2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Domo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about data integration and ETL tools
5 answers
Asked ChatGPT
“Which data integration and ETL tool should I use?”
Asked ChatGPT
“What are the best data integration and ETL tools?”
Asked ChatGPT
“What's the best data integration and ETL tool for data pipelines?”
Searched Google, AI Overview
“data integration tool”
Searched Google, AI Overview
“etl software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is AWS Glue or dbt more popular in search?
This chart shows how often people search Google for AWS Glue and dbt by name. Each line represents a brand's share of searches for all 14 data integration and ETL tools we track, month by month, from English-language searches worldwide.
Share of searches by month for AWS Glue, dbt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Domo | Informatica | Azure Data Factory | Boomi | Fivetran | MuleSoft | Workato | Apache Airflow | Airbyte | AWS Glue | Talend | Matillion | dbt | Stitch |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 28.1% | 12.5% | 6.9% | 4.6% | 4.6% | 3.1% | 3.8% | 2.5% | 2.5% | 1.7% | 0.76% | 0.62% | 0.18% |
| Nov 2025 | 27.6% | 27.6% | 12.4% | 8.3% | 3.7% | 4.5% | 3.7% | 3.7% | 2.5% | 2.5% | 1.7% | 0.91% | 0.61% | 0.18% |
| Dec 2025 | 35.7% | 23.9% | 10.7% | 8.7% | 3.2% | 3.9% | 3.2% | 3.2% | 2.1% | 2.1% | 1.8% | 0.64% | 0.64% | 0.15% |
| Jan 2026 | 31.9% | 26.1% | 11.7% | 7.8% | 3.5% | 4.3% | 3.5% | 3.5% | 2.3% | 2.3% | 1.6% | 0.86% | 0.57% | 0.13% |
| Feb 2026 | 28% | 28% | 12.6% | 8.4% | 3.8% | 4.6% | 3.8% | 3.1% | 2.5% | 2.1% | 1.7% | 0.75% | 0.62% | 0.18% |
| Mar 2026 | 29.4% | 29.4% | 13.1% | 7.2% | 3.2% | 3.9% | 3.2% | 3.2% | 2.2% | 2.2% | 1.4% | 0.79% | 0.65% | 0.16% |
| Apr 2026 | 32.6% | 26.7% | 12% | 6.6% | 3.6% | 4.4% | 3.6% | 3.6% | 2.4% | 2% | 1.3% | 0.72% | 0.59% | 0.14% |
| May 2026 | 33.6% | 27.5% | 12.3% | 6.8% | 3.7% | 3.7% | 3% | 3% | 2% | 1.7% | 1.4% | 0.6% | 0.6% | 0.14% |
| Jun 2026 | 35% | 23.4% | 12.8% | 7% | 3.9% | 3.9% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% | 0.77% | 0.77% | 0.15% |
| Jul 2026 | 30.7% | 25.1% | 13.8% | 9.2% | 3.4% | 4.1% | 3.4% | 3.4% | 2.3% | 1.9% | 1.2% | 0.68% | 0.83% | 0.13% |
| Aug 2026 | 35.5% | 23.8% | 13% | 8.7% | 3.2% | 3.9% | 3.2% | 2.6% | 1.8% | 1.8% | 1.2% | 0.64% | 0.64% | 0.1% |
| Sep 2026 | 32.7% | 26.7% | 14.6% | 8% | 3.6% | 3.6% | 2.9% | 2.4% | 1.6% | 1.6% | 1.1% | 0.59% | 0.48% | 0.12% |
How has the AWS Glue and dbt comparison changed over the last 12 months?
3 findings
- AWS Glue was ahead of dbt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AWS Glue’s share of searches among data integration and ETL tools worldwide moved from 2.5% to 1.6%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending September 2026, dbt’s share of searches among data integration and ETL tools worldwide moved from 0.62% to 0.48%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for data integration and ETL tools worldwide in September 2026?
2 changes
In September 2026, dbt fell from 12th to 13th among data integration and ETL tools worldwide.
Estimated monthly branded searches for AWS Glue worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AWS Glue’s and dbt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data integration and ETL tools
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