How popular isdbt in search?
dbt has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
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Where does dbt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Data pipeline platforms | — | — | Shown below |
| Data orchestration platforms | — | — | Show ranking |
| Analytics engineering platforms | — | — | Show ranking |
Which data pipeline platforms compete with dbt?
Share of Search by month for Airflow, Prefect, Fivetran, Dagster, Matillion, dbt. The figures are in the table below the chart.
View monthly share of search table
| Month | Airflow | Prefect | Fivetran | Dagster | Matillion | dbt |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 23% | 23% | 8.4% | 3.8% | — |
| Nov 2025 | 48.3% | 21.7% | 17.7% | 7.9% | 4.3% | — |
| Dec 2025 | 50.7% | 22.7% | 15.2% | 8.3% | 3% | — |
| Jan 2026 | 51.1% | 22.9% | 15.3% | 6.9% | 3.7% | — |
| Feb 2026 | 48.7% | 21.8% | 17.9% | 8% | 3.6% | — |
| Mar 2026 | 45.3% | 24.9% | 16.6% | 9.1% | 4.1% | — |
| Apr 2026 | 48.7% | 21.8% | 17.9% | 8% | 3.6% | — |
| May 2026 | 43.9% | 24.2% | 19.8% | 8.9% | 3.2% | — |
| Jun 2026 | 43.6% | 24% | 19.6% | 8.8% | 3.9% | — |
| Jul 2026 | 45.6% | 25.1% | 16.8% | 9.2% | 3.4% | — |
| Aug 2026 | 46.4% | 25.5% | 17.1% | 7.6% | 3.4% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 110K | 0% | +0.8 points | |
| 2, held 2nd | 25.5% | 60.5K | 0% | +0.4 points | |
| 3, held 3rd | 17.1% | 40.5K | 0% | +0.3 points | |
| 4, held 4th | 7.6% | 18.1K | -18.5% | -1.6 points | |
| 5, held 5th | 3.4% | 8.1K | 0% | +0.1 points | |
| —, not measured this month | — | — | — | — |
1.
Airflow46.4%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Prefect
25.5%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
Fivetran17.1%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Dagster7.6%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
3.4%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
—.
dbt—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between dbt and its closest rivals
How did search popularity change for data pipeline platforms worldwide in August 2026?
5 changes
In August 2026, Airflow gained estimated Share of Search among data pipeline platforms worldwide, from 45.6% to 46.4%.
In August 2026, Dagster lost estimated Share of Search among data pipeline platforms worldwide, from 9.2% to 7.6%.
Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.
Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
Estimated monthly branded searches for Prefect worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
How is dbt measured?
Brandwave collects information about searches that people make online using dbt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dbt
Do you work for dbt? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is dbt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.