dbt vs Fivetran:Which is searched more?
In September 2026, Fivetran had more branded searches than dbt among data pipeline platforms worldwide. Fivetran was estimated to have 49.5K branded searches compared to dbt’s 6.6K, and held a 57.9% Share of Search versus dbt’s 7.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, dbt or Fivetran?
Compare the data pipeline platforms developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fivetran, dbt. The figures are in the table below the chart.
View monthly share of search table
| Month | Fivetran | Dagster | Matillion | dbt | Prefect | Airflow |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 21.1% | 9.4% | 7.7% | 2.3% | 1.8% |
| Nov 2025 | 51.3% | 23% | 12.5% | 8.4% | 2.5% | 2.2% |
| Dec 2025 | 48.6% | 26.6% | 9.7% | 9.7% | 2.9% | 2.4% |
| Jan 2026 | 50.9% | 22.8% | 12.4% | 8.3% | 3% | 2.5% |
| Feb 2026 | 52.4% | 23.5% | 10.5% | 8.6% | 2.5% | 2.5% |
| Mar 2026 | 47.3% | 25.9% | 11.6% | 9.5% | 2.3% | 3.5% |
| Apr 2026 | 52.4% | 23.5% | 10.5% | 8.6% | 2.5% | 2.4% |
| May 2026 | 53.6% | 24.1% | 8.8% | 8.8% | 2.6% | 2.1% |
| Jun 2026 | 52.1% | 23.3% | 10.4% | 10.4% | 2% | 1.8% |
| Jul 2026 | 48% | 26.3% | 9.6% | 11.7% | 2.3% | 2% |
| Aug 2026 | 51.7% | 23.1% | 10.3% | 10.3% | 2% | 2.5% |
| Sep 2026 | 57.9% | 21.2% | 9.5% | 7.7% | 1.9% | 1.9% |
How has the dbt and Fivetran comparison changed over the last 12 months?
3 findings
- Fivetran was ahead of dbt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, dbt’s estimated Share of Search among data pipeline platforms worldwide held steady at 7.7%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Fivetran’s estimated Share of Search among data pipeline platforms worldwide moved from 57.7% to 57.9%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for data pipeline platforms worldwide in September 2026?
2 changes
In September 2026, Fivetran gained estimated Share of Search among data pipeline platforms worldwide, from 51.7% to 57.9%.
In September 2026, dbt lost estimated Share of Search among data pipeline platforms worldwide, from 10.3% to 7.7%.
Other head-to-heads among data pipeline platforms
How each brand is measured
Brandwave collects information about searches that people make online using dbt’s and Fivetran’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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