Brandwave

dbt vs MuleSoft:Which is searched more?

In September 2026, MuleSoft had more branded searches than dbt among data integration and ETL tools worldwide. MuleSoft had about 49,500 branded searches, while dbt had 6,600. MuleSoft made up 3.6% of all data integration and ETL tool searches we track, and dbt accounted for 0.48%. These are worldwide searches for English-language branded terms.

Share of searches among data integration and ETL tools worldwide in September 2026Is dbt or MuleSoft more popular in search?
dbt0.48%6.6K searches
vs
MuleSoft3.6%49.5K searches

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Is dbt or MuleSoft more popular in search?

Compare the data integration and etl tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

dbt and MuleSoft among data integration and ETL tools worldwide, by month

Share of searches by month for MuleSoft, dbt. The figures are in the table below the chart.

View monthly share of searches table
MonthDomoInformaticaAzure Data FactoryBoomiFivetranMuleSoftWorkatoApache AirflowAirbyteAWS GlueTalendMatilliondbtStitch
Oct 202528.1%28.1%12.5%6.9%4.6%4.6%3.1%3.8%2.5%2.5%1.7%0.76%0.62%0.18%
Nov 202527.6%27.6%12.4%8.3%3.7%4.5%3.7%3.7%2.5%2.5%1.7%0.91%0.61%0.18%
Dec 202535.7%23.9%10.7%8.7%3.2%3.9%3.2%3.2%2.1%2.1%1.8%0.64%0.64%0.15%
Jan 202631.9%26.1%11.7%7.8%3.5%4.3%3.5%3.5%2.3%2.3%1.6%0.86%0.57%0.13%
Feb 202628%28%12.6%8.4%3.8%4.6%3.8%3.1%2.5%2.1%1.7%0.75%0.62%0.18%
Mar 202629.4%29.4%13.1%7.2%3.2%3.9%3.2%3.2%2.2%2.2%1.4%0.79%0.65%0.16%
Apr 202632.6%26.7%12%6.6%3.6%4.4%3.6%3.6%2.4%2%1.3%0.72%0.59%0.14%
May 202633.6%27.5%12.3%6.8%3.7%3.7%3%3%2%1.7%1.4%0.6%0.6%0.14%
Jun 202635%23.4%12.8%7%3.9%3.9%3.9%3.2%2.1%1.7%1.4%0.77%0.77%0.15%
Jul 202630.7%25.1%13.8%9.2%3.4%4.1%3.4%3.4%2.3%1.9%1.2%0.68%0.83%0.13%
Aug 202635.5%23.8%13%8.7%3.2%3.9%3.2%2.6%1.8%1.8%1.2%0.64%0.64%0.1%
Sep 202632.7%26.7%14.6%8%3.6%3.6%2.9%2.4%1.6%1.6%1.1%0.59%0.48%0.12%

How has the dbt and MuleSoft comparison changed over the last 12 months?

3 findings
  • MuleSoft was ahead of dbt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, dbt’s share of searches among data integration and ETL tools worldwide moved from 0.62% to 0.48%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, MuleSoft’s share of searches among data integration and ETL tools worldwide moved from 4.6% to 3.6%, and its estimated monthly branded searches moved from 74K to 49.5K.

How did search popularity change for data integration and ETL tools worldwide in September 2026?

2 changes
  1. In September 2026, dbt fell from 12th to 13th among data integration and ETL tools worldwide.

  2. In September 2026, MuleSoft fell from 5th to 6th among data integration and ETL tools worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using dbt’s and MuleSoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

dbt

1 branded search term

  • dbt cloud

MuleSoft

1 branded search term

  • mulesoft

How the Brand Demand Index is measured

Other head-to-heads among data integration and ETL tools

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