Data orchestration platforms:Which brands are most popular in search?
In August 2026, Airflow was the most searched among data orchestration platforms worldwide, with an estimated 110K branded searches and 58.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Airflow58.1%Prefect32%
Dagster9.6%
Astronomer0.31%
dbt—
Follow data orchestration platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the tools used to schedule and run data pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airflow, Prefect, Dagster. The figures are in the table below the chart.
View monthly share of search table
| Month | Airflow | Prefect | Dagster | Astronomer | dbt |
|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 31.3% | 11.5% | 0.2% | — |
| Nov 2025 | 61.9% | 27.7% | 10.2% | 0.22% | — |
| Dec 2025 | 61.9% | 27.7% | 10.2% | 0.18% | — |
| Jan 2026 | 63.1% | 28.3% | 8.5% | 0.18% | — |
| Feb 2026 | 61.9% | 27.7% | 10.2% | 0.22% | — |
| Mar 2026 | 57.1% | 31.3% | 11.5% | 0.2% | — |
| Apr 2026 | 61.9% | 27.7% | 10.2% | 0.22% | — |
| May 2026 | 57% | 31.3% | 11.5% | 0.2% | — |
| Jun 2026 | 57% | 31.3% | 11.5% | 0.2% | — |
| Jul 2026 | 56.9% | 31.3% | 11.5% | 0.31% | — |
| Aug 2026 | 58.1% | 32% | 9.6% | 0.31% | — |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.1% | 110K | 0% | +1.2 points | |
| 2, held 2nd | 32% | 60.5K | 0% | +0.7 points | |
| 3, held 3rd | 9.6% | 18.1K | -18.5% | -1.9 points | |
| 4, held 4th | 0.31% | 590 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Airflow58.1%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
32%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.
Dagster9.6%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.9 points.
0.31%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
—.
dbt—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among data orchestration platforms worldwide?
4 brands
In August 2026, Airflow was the most searched among data orchestration platforms worldwide, with an estimated 110K branded searches and 58.1% estimated Share of Search within this set. Prefect is in 2nd place, 26.2 percentage points behind at 32% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Airflow | 57.1% → 58.1% | 63.1%Jan 2026 | 56.9%Jul 2026 | 1st |
| Prefect | 31.3% → 32% | 32%Aug 2026 | 27.7%Nov 2025 | 2nd |
| Dagster | 11.5% → 9.6% | 11.5%May 2026 | 8.5%Jan 2026 | 3rd |
| Astronomer | 0.2% → 0.31% | 0.31%Aug 2026 | 0.18%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Airflow’s estimated Share of Search among data orchestration platforms worldwide increased from 57.1% to 58.1%.
- Across the 11 months ending August 2026, Prefect’s estimated Share of Search among data orchestration platforms worldwide increased from 31.3% to 32%.
- Across the 11 months ending August 2026, Dagster’s estimated Share of Search among data orchestration platforms worldwide decreased from 11.5% to 9.6%.
- Across the 11 months ending August 2026, Airflow’s estimated Share of Search among data orchestration platforms worldwide peaked at 63.1% in January 2026 and was lowest at 56.9% in July 2026.
- Across the 11 months ending August 2026, Prefect’s estimated Share of Search among data orchestration platforms worldwide peaked at 32% in August 2026 and was lowest at 27.7% in November 2025.
- Across the 11 months ending August 2026, Dagster’s estimated Share of Search among data orchestration platforms worldwide peaked at 11.5% in May 2026 and was lowest at 8.5% in January 2026.
- Across the 11 months ending August 2026, Astronomer and dbt held steady: their estimated Share of Search among data orchestration platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for data orchestration platforms worldwide in August 2026?
4 changes
In August 2026, Airflow gained estimated Share of Search among data orchestration platforms worldwide, from 56.9% to 58.1%.
In August 2026, Prefect gained estimated Share of Search among data orchestration platforms worldwide, from 31.3% to 32%.
In August 2026, Dagster lost estimated Share of Search among data orchestration platforms worldwide, from 11.5% to 9.6%.
Estimated monthly branded searches for Astronomer worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.