How popular isPrefect in search?
In August 2026, there were an estimated 60.5K branded searches for Prefect worldwide which is down 18.2% over the last 11 months. Prefect holds 32% estimated Share of Search among data orchestration platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Airflow58.1%Prefect32%
Dagster9.6%
Astronomer0.31%
dbt—
Follow Prefect and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which data orchestration platforms compete with Prefect?
Share of Search by month for Airflow, Prefect, Dagster. The figures are in the table below the chart.
View monthly share of search table
| Month | Airflow | Prefect | Dagster | Astronomer | dbt |
|---|---|---|---|---|---|
| Oct 2025 | 57.1% | 31.3% | 11.5% | 0.2% | — |
| Nov 2025 | 61.9% | 27.7% | 10.2% | 0.22% | — |
| Dec 2025 | 61.9% | 27.7% | 10.2% | 0.18% | — |
| Jan 2026 | 63.1% | 28.3% | 8.5% | 0.18% | — |
| Feb 2026 | 61.9% | 27.7% | 10.2% | 0.22% | — |
| Mar 2026 | 57.1% | 31.3% | 11.5% | 0.2% | — |
| Apr 2026 | 61.9% | 27.7% | 10.2% | 0.22% | — |
| May 2026 | 57% | 31.3% | 11.5% | 0.2% | — |
| Jun 2026 | 57% | 31.3% | 11.5% | 0.2% | — |
| Jul 2026 | 56.9% | 31.3% | 11.5% | 0.31% | — |
| Aug 2026 | 58.1% | 32% | 9.6% | 0.31% | — |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.1% | 110K | 0% | +1.2 points | |
| 2, held 2nd | 32% | 60.5K | 0% | +0.7 points | |
| 3, held 3rd | 9.6% | 18.1K | -18.5% | -1.9 points | |
| 4, held 4th | 0.31% | 590 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Airflow58.1%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
32%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.7 points.
3.
Dagster9.6%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.9 points.
0.31%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
—.
dbt—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Prefect and its closest rivals
Every comparison with Prefect
7 comparisons
How has branded search demand for Prefect changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Prefect worldwide fell from 74K to 60.5K.
- Across the 11 months ending August 2026, Prefect’s estimated Share of Search among data orchestration platforms worldwide increased from 31.3% to 32%.
- Across the 11 months ending August 2026, Prefect’s estimated Share of Search among data orchestration platforms worldwide peaked at 32% in August 2026 and was lowest at 27.7% in November 2025.
How did search popularity change for data orchestration platforms worldwide in August 2026?
4 changes
In August 2026, Airflow gained estimated Share of Search among data orchestration platforms worldwide, from 56.9% to 58.1%.
In August 2026, Prefect gained estimated Share of Search among data orchestration platforms worldwide, from 31.3% to 32%.
In August 2026, Dagster lost estimated Share of Search among data orchestration platforms worldwide, from 11.5% to 9.6%.
Estimated monthly branded searches for Astronomer worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
Where does Prefect compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Workflow orchestration platforms | 3rd of 5 | 22.9% | Show ranking |
| Data pipeline platforms | 2nd of 6 | 25.5% | Show ranking |
| Data orchestration platforms | 2nd of 5 | 32% | Shown above |
How is Prefect measured?
Brandwave collects information about searches that people make online using Prefect’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- prefect
Do you work for Prefect? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Prefect your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.