Mage vs Prefect:Which is more popular?
In September 2026, Mage had more branded searches than Prefect among data orchestration platforms worldwide. Mage had about 49,500 branded searches, while Prefect had 1,600. Mage made up 47.2% of all data orchestration platform searches we track, and Prefect accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about data orchestration platforms, Prefect appeared in all five answers and Mage in two. Prefect was mentioned before Mage in every answer.
Who do people search for more?
Mage, about 31 searches for every 1 for Prefect
Who does AI mention more?
Prefect, mentioned in every answer we collected
Who does AI recommend more?
Prefect, named ahead of Mage in every answer
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Top data orchestration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Prefect appeared in all five answers. Mage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Prefect was listed before Mage in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dagster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
dbt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Prefect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kestra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Astronomer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about data orchestration platforms
5 answers
Asked ChatGPT
“Which data orchestration platform should I use?”
Asked ChatGPT
“What are the best data orchestration platforms?”
Asked ChatGPT
“What's the best data orchestration platform for data pipelines?”
Searched Google, AI Overview
“data orchestration platforms”
Searched Google, AI Overview
“best data orchestration tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Mage or Prefect more popular in search?
This chart shows how often people search Google for Mage and Prefect by name. Each line represents a brand's share of searches for all seven data orchestration platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Mage, Prefect. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mage | Kestra | Dagster | dbt | Prefect | Airflow | Astronomer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 7.2% | 36% | 36% | 13.2% | 3.9% | 3.1% | 0.64% |
| Nov 2025 | 8.6% | 35.3% | 35.3% | 12.9% | 3.8% | 3.4% | 0.62% |
| Dec 2025 | 8.6% | 35.4% | 35.4% | 12.9% | 3.8% | 3.3% | 0.62% |
| Jan 2026 | 8.5% | 34.9% | 34.9% | 12.7% | 4.6% | 3.8% | 0.75% |
| Feb 2026 | 8.6% | 35.2% | 35.2% | 12.8% | 3.8% | 3.8% | 0.62% |
| Mar 2026 | 14.6% | 32.8% | 32.8% | 12% | 2.9% | 4.4% | 0.58% |
| Apr 2026 | 16.2% | 36.3% | 29.7% | 10.8% | 3.2% | 3.1% | 0.64% |
| May 2026 | 22.6% | 33.8% | 27.7% | 10.1% | 3% | 2.5% | 0.49% |
| Jun 2026 | 26% | 31.7% | 26% | 11.6% | 2.2% | 2% | 0.46% |
| Jul 2026 | 34.3% | 28.1% | 23% | 10.3% | 2% | 1.8% | 0.5% |
| Aug 2026 | 46.3% | 25.4% | 16.9% | 7.6% | 1.5% | 1.8% | 0.45% |
| Sep 2026 | 47.2% | 25.8% | 17.2% | 6.3% | 1.5% | 1.5% | 0.46% |
How has the Mage and Prefect comparison changed over the last 12 months?
3 findings
- Mage was ahead of Prefect in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mage’s share of searches among data orchestration platforms worldwide moved from 7.2% to 47.2%, and its estimated monthly branded searches moved from 5.4K to 49.5K.
- Across the 12 months ending September 2026, Prefect’s share of searches among data orchestration platforms worldwide moved from 3.9% to 1.5%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
How did search popularity change for data orchestration platforms worldwide in September 2026?
2 changes
In September 2026, Mage gained share of searches among data orchestration platforms worldwide, from 46.3% to 47.2%.
In September 2026, Prefect rose from 6th to 5th among data orchestration platforms worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mage’s and Prefect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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