Brandwave

Dagster vs dbt:Which is more popular?

In September 2026, Dagster had more branded searches than dbt among data orchestration platforms worldwide. Dagster had about 18,100 branded searches, while dbt had 6,600. Dagster made up 17.2% of all data orchestration platform searches we track, and dbt accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about data orchestration platforms, both Dagster and dbt appeared in all five answers. Dagster was mentioned before dbt in every answer.

Among data orchestration platforms worldwide in September 2026

Who do people search for more?

Dagster, about 3 searches for every 1 for dbt

Dagster 18.1K searchesdbt 6.6K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Dagster in 5 of 5dbt in 5 of 5

Who does AI recommend more?

Dagster, named ahead of dbt in every answer

Dagster first in 5dbt never first

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Top data orchestration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Dagster and dbt showed up in all five answers. Dagster was listed before dbt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airflow1st
  2. Dagster2nd
  3. Prefect3rd
  4. Kestra4th
  5. dbt5th
  6. Mage6th
  7. Astronomer7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dagster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • dbt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prefect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kestra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Astronomer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data orchestration platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dagster or dbt more popular in search?

This chart shows how often people search Google for Dagster and dbt by name. Each line represents a brand's share of searches for all seven data orchestration platforms we track, month by month, from English-language searches worldwide.

Dagster and dbt among data orchestration platforms worldwide, by month

Share of searches by month for Dagster, dbt. The figures are in the table below the chart.

View monthly share of searches table
MonthMageKestraDagsterdbtPrefectAirflowAstronomer
Oct 20257.2%36%36%13.2%3.9%3.1%0.64%
Nov 20258.6%35.3%35.3%12.9%3.8%3.4%0.62%
Dec 20258.6%35.4%35.4%12.9%3.8%3.3%0.62%
Jan 20268.5%34.9%34.9%12.7%4.6%3.8%0.75%
Feb 20268.6%35.2%35.2%12.8%3.8%3.8%0.62%
Mar 202614.6%32.8%32.8%12%2.9%4.4%0.58%
Apr 202616.2%36.3%29.7%10.8%3.2%3.1%0.64%
May 202622.6%33.8%27.7%10.1%3%2.5%0.49%
Jun 202626%31.7%26%11.6%2.2%2%0.46%
Jul 202634.3%28.1%23%10.3%2%1.8%0.5%
Aug 202646.3%25.4%16.9%7.6%1.5%1.8%0.45%
Sep 202647.2%25.8%17.2%6.3%1.5%1.5%0.46%

How has the Dagster and dbt comparison changed over the last 12 months?

3 findings
  • Dagster was ahead of dbt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dagster’s share of searches among data orchestration platforms worldwide moved from 36% to 17.2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, dbt’s share of searches among data orchestration platforms worldwide moved from 13.2% to 6.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for data orchestration platforms worldwide in September 2026?

2 changes
  1. In September 2026, dbt lost share of searches among data orchestration platforms worldwide, from 7.6% to 6.3%.

  2. Estimated monthly branded searches for Dagster worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dagster’s and dbt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dagster

1 branded search term

  • dagster

dbt

1 branded search term

  • dbt cloud

How the Brand Demand Index is measured

Other head-to-heads among data orchestration platforms

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