dbt vs Mage:Which is more popular?
In September 2026, Mage had more branded searches than dbt among data orchestration platforms worldwide. Mage had about 49,500 branded searches, while dbt had 6,600. Mage made up 47.2% of all data orchestration platform searches we track, and dbt accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about data orchestration platforms, dbt appeared in all five answers and Mage in two. dbt was mentioned before Mage in three out of five answers.
Who do people search for more?
Mage, about 8 searches for every 1 for dbt
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Top data orchestration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, dbt appeared in all five answers. Mage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. dbt was listed before Mage in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dagster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
dbt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Prefect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kestra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Astronomer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about data orchestration platforms
5 answers
Asked ChatGPT
“Which data orchestration platform should I use?”
Asked ChatGPT
“What are the best data orchestration platforms?”
Asked ChatGPT
“What's the best data orchestration platform for data pipelines?”
Searched Google, AI Overview
“data orchestration platforms”
Searched Google, AI Overview
“best data orchestration tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is dbt or Mage more popular in search?
This chart shows how often people search Google for dbt and Mage by name. Each line represents a brand's share of searches for all seven data orchestration platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Mage, dbt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mage | Kestra | Dagster | dbt | Prefect | Airflow | Astronomer |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 7.2% | 36% | 36% | 13.2% | 3.9% | 3.1% | 0.64% |
| Nov 2025 | 8.6% | 35.3% | 35.3% | 12.9% | 3.8% | 3.4% | 0.62% |
| Dec 2025 | 8.6% | 35.4% | 35.4% | 12.9% | 3.8% | 3.3% | 0.62% |
| Jan 2026 | 8.5% | 34.9% | 34.9% | 12.7% | 4.6% | 3.8% | 0.75% |
| Feb 2026 | 8.6% | 35.2% | 35.2% | 12.8% | 3.8% | 3.8% | 0.62% |
| Mar 2026 | 14.6% | 32.8% | 32.8% | 12% | 2.9% | 4.4% | 0.58% |
| Apr 2026 | 16.2% | 36.3% | 29.7% | 10.8% | 3.2% | 3.1% | 0.64% |
| May 2026 | 22.6% | 33.8% | 27.7% | 10.1% | 3% | 2.5% | 0.49% |
| Jun 2026 | 26% | 31.7% | 26% | 11.6% | 2.2% | 2% | 0.46% |
| Jul 2026 | 34.3% | 28.1% | 23% | 10.3% | 2% | 1.8% | 0.5% |
| Aug 2026 | 46.3% | 25.4% | 16.9% | 7.6% | 1.5% | 1.8% | 0.45% |
| Sep 2026 | 47.2% | 25.8% | 17.2% | 6.3% | 1.5% | 1.5% | 0.46% |
How has the dbt and Mage comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Mage took it in March 2026.
- Across the 12 months ending September 2026, dbt’s share of searches among data orchestration platforms worldwide moved from 13.2% to 6.3%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 12 months ending September 2026, Mage’s share of searches among data orchestration platforms worldwide moved from 7.2% to 47.2%, and its estimated monthly branded searches moved from 5.4K to 49.5K.
How did search popularity change for data orchestration platforms worldwide in September 2026?
2 changes
In September 2026, Mage gained share of searches among data orchestration platforms worldwide, from 46.3% to 47.2%.
In September 2026, dbt lost share of searches among data orchestration platforms worldwide, from 7.6% to 6.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using dbt’s and Mage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among data orchestration platforms
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