Brandwave

How popular isMage?

In September 2026, people searched for Mage by name about 49,500 times worldwide, an 816.7% increase from the previous year. These searches made up 47.2% of all global data orchestration platform searches, placing Mage first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about data orchestration platforms, Mage appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Mage is the most searched of 7 competitors and the sixth most recommended in AI answers.

  1. MageShare of searches 47.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. KestraShare of searches 25.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. DagsterShare of searches 17.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. dbtShare of searches 6.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  5. PrefectShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top data orchestration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mage is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airflow1st
  2. Dagster2nd
  3. Prefect3rd
  4. Kestra4th
  5. dbt5th
  6. Mage6th
  7. Astronomer7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dagster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • dbt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prefect5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airflow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kestra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Astronomer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about data orchestration platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which data orchestration platforms compete with Mage?

Mage against data orchestration platforms worldwide, by month

Share of searches by month for Mage, Kestra, Dagster, dbt. The figures are in the table below the chart.

View monthly share of searches table
MonthMageKestraDagsterdbtPrefectAirflowAstronomer
Oct 20257.2%36%36%13.2%3.9%3.1%0.64%
Nov 20258.6%35.3%35.3%12.9%3.8%3.4%0.62%
Dec 20258.6%35.4%35.4%12.9%3.8%3.3%0.62%
Jan 20268.5%34.9%34.9%12.7%4.6%3.8%0.75%
Feb 20268.6%35.2%35.2%12.8%3.8%3.8%0.62%
Mar 202614.6%32.8%32.8%12%2.9%4.4%0.58%
Apr 202616.2%36.3%29.7%10.8%3.2%3.1%0.64%
May 202622.6%33.8%27.7%10.1%3%2.5%0.49%
Jun 202626%31.7%26%11.6%2.2%2%0.46%
Jul 202634.3%28.1%23%10.3%2%1.8%0.5%
Aug 202646.3%25.4%16.9%7.6%1.5%1.8%0.45%
Sep 202647.2%25.8%17.2%6.3%1.5%1.5%0.46%

  1. 1.Mage

    47.2%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Kestra

    25.8%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Dagster

    17.2%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.dbt

    6.3%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.3 points.

  5. 5.Prefect

    1.5%

    Moved from 6th to 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Airflow

    1.5%

    Moved from 5th to 6th. 1.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  7. 7.Astronomer

    0.46%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mage and its closest rivals

Every comparison with Mage

6 comparisons

How has branded search demand for Mage changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mage worldwide rose from 5.4K to 49.5K.
  • Across the 12 months ending September 2026, Mage’s share of searches among data orchestration platforms worldwide increased from 7.2% to 47.2%.
  • Across the 12 months ending September 2026, Mage rose from 4th to 1st among data orchestration platforms worldwide.

How did search popularity change for data orchestration platforms worldwide in September 2026?

5 changes

  1. In September 2026, Mage gained share of searches among data orchestration platforms worldwide, from 46.3% to 47.2%.

  2. In September 2026, dbt lost share of searches among data orchestration platforms worldwide, from 7.6% to 6.3%.

  3. In September 2026, Prefect rose from 6th to 5th among data orchestration platforms worldwide.

  4. In September 2026, Airflow fell from 5th to 6th among data orchestration platforms worldwide.

  5. Estimated monthly branded searches for Dagster worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are Mage’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mage ai

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How the Brand Demand Index is measured

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