Brandwave

How popular isFivetran in search?

In August 2026, there were an estimated 40.5K branded searches for Fivetran worldwide which is down 45.3% over the last 11 months. Fivetran holds 10.4% estimated Share of Search among etl tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Informatica77.6%
  2. Fivetran10.4%
  3. Airbyte5.7%
  4. Talend3.8%
  5. Matillion2.1%
  6. Stitch0.34%
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Which etl tools compete with Fivetran?

Fivetran against etl tools worldwide, by month

Share of Search by month for Informatica, Fivetran, Airbyte, Talend, Matillion. The figures are in the table below the chart.

View monthly share of search table
MonthInformaticaFivetranAirbyteTalendMatillionStitch
Oct 202574.2%12.2%6.7%4.5%2%0.48%
Nov 202575.5%10.2%6.8%4.6%2.5%0.49%
Dec 202575.1%10.1%6.8%5.5%2%0.47%
Jan 202675.6%10.2%6.8%4.6%2.5%0.39%
Feb 202675.9%10.2%6.8%4.6%2%0.49%
Mar 202679%8.7%5.8%3.9%2.1%0.42%
Apr 202676.6%10.3%6.9%3.8%2.1%0.4%
May 202677.9%10.5%5.7%3.8%1.7%0.4%
Jun 202673.9%12.1%6.7%4.4%2.4%0.47%
Jul 202676.6%10.3%6.9%3.8%2.1%0.41%
Aug 202677.6%10.4%5.7%3.8%2.1%0.34%
Sep 2026——————

  1. 1.Informatica

    77.6%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Fivetran

    10.4%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Airbyte

    5.7%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

  4. 4.Talend

    3.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Matillion

    2.1%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Stitch

    0.34%

    Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare search popularity between Fivetran and its closest rivals

How has branded search demand for Fivetran changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fivetran worldwide fell from 74K to 40.5K.
  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among etl tools worldwide decreased from 12.2% to 10.4%.
  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among etl tools worldwide peaked at 12.2% in October 2025 and was lowest at 8.7% in March 2026.

How did search popularity change for etl tools worldwide in August 2026?

  1. In August 2026, Informatica gained estimated Share of Search among etl tools worldwide, from 76.6% to 77.6%.

  2. In August 2026, Airbyte lost estimated Share of Search among etl tools worldwide, from 6.9% to 5.7%.

  3. Estimated monthly branded searches for Stitch worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Talend worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.

  6. Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

Where does Fivetran compete?

Fivetran is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Etl tools2nd of 610.4%Shown above
Data pipeline platforms3rd of 617.1%Show ranking
Change data capture platforms1st of 546.6%Show ranking
Data integration platforms1st of 546.6%Show ranking
ETL platforms1st of 546.6%Show ranking

How is Fivetran measured?

Brandwave collects information about searches that people make online using Fivetran’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fivetran

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How the Brand Demand Index is measured

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