Brandwave

Change data capture platforms:Which brands are most popular in search?

In August 2026, Fivetran was the most searched among change data capture platforms worldwide, with an estimated 40.5K branded searches and 46.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fivetran46.6%
  2. Airbyte25.5%
  3. Debezium25.5%
  4. Striim2.2%
  5. Estuary0.2%

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Share of SearchLeaderboard

Compare the tools that stream database changes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among change data capture platforms worldwide, by month

Share of Search by month for Fivetran, Airbyte, Debezium, Striim. The figures are in the table below the chart.

View monthly share of search table
MonthFivetranAirbyteDebeziumStriimEstuary
Oct 202551.1%28%18.7%2%0.22%
Nov 202544.1%29.5%24.1%2.1%0.19%
Dec 202543.8%29.3%24%2.6%0.18%
Jan 202644.1%29.5%24.1%2.1%0.19%
Feb 202644.1%29.5%24.1%2.1%0.19%
Mar 202643.9%29.3%24%2.6%0.19%
Apr 202644.1%29.5%24.1%2.1%0.19%
May 202648.8%26.7%21.9%2.4%0.21%
Jun 202648.8%26.7%21.9%2.4%0.21%
Jul 202644.1%29.5%24.2%2.1%0.19%
Aug 202646.6%25.5%25.5%2.2%0.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Fivetran

    46.6%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Airbyte

    25.5%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -4 points.

  3. 3.Debezium

    25.5%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Striim

    2.2%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Estuary

    0.2%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among change data capture platforms worldwide?

In August 2026, Fivetran was the most searched among change data capture platforms worldwide, with an estimated 40.5K branded searches and 46.6% estimated Share of Search within this set. Airbyte is in 2nd place, 21 percentage points behind at 25.5% Share of Search.

Global change data capture platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fivetran51.1% → 46.6%51.1%Oct 202543.8%Dec 20251st
Airbyte28% → 25.5%29.5%Jul 202625.5%Aug 20262nd
Debezium18.7% → 25.5%25.5%Aug 202618.7%Oct 20253rd
Striim2% → 2.2%2.6%Dec 20252%Oct 20254th
Estuary0.22% → 0.2%0.22%Oct 20250.18%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among change data capture platforms worldwide decreased from 51.1% to 46.6%.
  • Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among change data capture platforms worldwide decreased from 28% to 25.5%.
  • Across the 11 months ending August 2026, Debezium’s estimated Share of Search among change data capture platforms worldwide increased from 18.7% to 25.5%.
  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among change data capture platforms worldwide peaked at 51.1% in October 2025 and was lowest at 43.8% in December 2025.
  • Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among change data capture platforms worldwide peaked at 29.5% in July 2026 and was lowest at 25.5% in August 2026.
  • Across the 11 months ending August 2026, Striim and Estuary held steady: their estimated Share of Search among change data capture platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for change data capture platforms worldwide in August 2026?

  1. In August 2026, Fivetran gained estimated Share of Search among change data capture platforms worldwide, from 44.1% to 46.6%.

  2. In August 2026, Debezium gained estimated Share of Search among change data capture platforms worldwide, from 24.2% to 25.5%.

  3. In August 2026, Airbyte lost estimated Share of Search among change data capture platforms worldwide, from 29.5% to 25.5%.

  4. Estimated monthly branded searches for Estuary worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  5. Estimated monthly branded searches for Striim worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

How the Brand Demand Index is measured

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