Brandwave

How popular isFivetran in search?

In August 2026, there were an estimated 40.5K branded searches for Fivetran worldwide which is down 45.3% over the last 11 months. Fivetran holds 46.6% estimated Share of Search among change data capture platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fivetran46.6%
  2. Airbyte25.5%
  3. Debezium25.5%
  4. Striim2.2%
  5. Estuary0.2%
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Which change data capture platforms compete with Fivetran?

Fivetran against change data capture platforms worldwide, by month

Share of Search by month for Fivetran, Airbyte, Debezium, Striim. The figures are in the table below the chart.

View monthly share of search table
MonthFivetranAirbyteDebeziumStriimEstuary
Oct 202551.1%28%18.7%2%0.22%
Nov 202544.1%29.5%24.1%2.1%0.19%
Dec 202543.8%29.3%24%2.6%0.18%
Jan 202644.1%29.5%24.1%2.1%0.19%
Feb 202644.1%29.5%24.1%2.1%0.19%
Mar 202643.9%29.3%24%2.6%0.19%
Apr 202644.1%29.5%24.1%2.1%0.19%
May 202648.8%26.7%21.9%2.4%0.21%
Jun 202648.8%26.7%21.9%2.4%0.21%
Jul 202644.1%29.5%24.2%2.1%0.19%
Aug 202646.6%25.5%25.5%2.2%0.2%
Sep 2026—————

  1. 1.Fivetran

    46.6%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Airbyte

    25.5%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -4 points.

  3. 3.Debezium

    25.5%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Striim

    2.2%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Estuary

    0.2%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fivetran and its closest rivals

How has branded search demand for Fivetran changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fivetran worldwide fell from 74K to 40.5K.
  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among change data capture platforms worldwide decreased from 51.1% to 46.6%.
  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among change data capture platforms worldwide peaked at 51.1% in October 2025 and was lowest at 43.8% in December 2025.

How did search popularity change for change data capture platforms worldwide in August 2026?

  1. In August 2026, Fivetran gained estimated Share of Search among change data capture platforms worldwide, from 44.1% to 46.6%.

  2. In August 2026, Debezium gained estimated Share of Search among change data capture platforms worldwide, from 24.2% to 25.5%.

  3. In August 2026, Airbyte lost estimated Share of Search among change data capture platforms worldwide, from 29.5% to 25.5%.

  4. Estimated monthly branded searches for Estuary worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  5. Estimated monthly branded searches for Striim worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

Where does Fivetran compete?

Fivetran is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Etl tools2nd of 610.4%Show ranking
Data pipeline platforms3rd of 617.1%Show ranking
Change data capture platforms1st of 546.6%Shown above
Data integration platforms1st of 546.6%Show ranking
ETL platforms1st of 546.6%Show ranking

How is Fivetran measured?

Brandwave collects information about searches that people make online using Fivetran’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fivetran

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How the Brand Demand Index is measured

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