How popular isTalend in search?
In August 2026, there were an estimated 14.8K branded searches for Talend worldwide which is down 45.4% over the last 11 months. Talend holds 3.8% estimated Share of Search among etl tools worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Informatica77.6%
Fivetran10.4%
Airbyte5.7%
Talend3.8%
Matillion2.1%
Stitch0.34%
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Which etl tools compete with Talend?
Share of Search by month for Informatica, Fivetran, Airbyte, Talend, Matillion. The figures are in the table below the chart.
View monthly share of search table
| Month | Informatica | Fivetran | Airbyte | Talend | Matillion | Stitch |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.2% | 12.2% | 6.7% | 4.5% | 2% | 0.48% |
| Nov 2025 | 75.5% | 10.2% | 6.8% | 4.6% | 2.5% | 0.49% |
| Dec 2025 | 75.1% | 10.1% | 6.8% | 5.5% | 2% | 0.47% |
| Jan 2026 | 75.6% | 10.2% | 6.8% | 4.6% | 2.5% | 0.39% |
| Feb 2026 | 75.9% | 10.2% | 6.8% | 4.6% | 2% | 0.49% |
| Mar 2026 | 79% | 8.7% | 5.8% | 3.9% | 2.1% | 0.42% |
| Apr 2026 | 76.6% | 10.3% | 6.9% | 3.8% | 2.1% | 0.4% |
| May 2026 | 77.9% | 10.5% | 5.7% | 3.8% | 1.7% | 0.4% |
| Jun 2026 | 73.9% | 12.1% | 6.7% | 4.4% | 2.4% | 0.47% |
| Jul 2026 | 76.6% | 10.3% | 6.9% | 3.8% | 2.1% | 0.41% |
| Aug 2026 | 77.6% | 10.4% | 5.7% | 3.8% | 2.1% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.6% | 301K | 0% | +1 points | |
| 2, held 2nd | 10.4% | 40.5K | 0% | +0.1 points | |
| 3, held 3rd | 5.7% | 22.2K | -18.1% | -1.2 points | |
| 4, held 4th | 3.8% | 14.8K | 0% | +0.1 points | |
| 5, held 5th | 2.1% | 8.1K | 0% | 0 points | |
| 6, held 6th | 0.34% | 1.3K | -18.8% | -0.1 points |
77.6%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1 points.
2.
Fivetran10.4%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Airbyte5.7%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.2 points.
4.
Talend3.8%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Stitch0.34%
Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare search popularity between Talend and its closest rivals
How has branded search demand for Talend changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Talend worldwide fell from 27.1K to 14.8K.
- Across the 11 months ending August 2026, Talend’s estimated Share of Search among etl tools worldwide decreased from 4.5% to 3.8%.
- Across the 11 months ending August 2026, Talend’s estimated Share of Search among etl tools worldwide peaked at 5.5% in December 2025 and was lowest at 3.8% in July 2026.
How did search popularity change for etl tools worldwide in August 2026?
6 changes
In August 2026, Informatica gained estimated Share of Search among etl tools worldwide, from 76.6% to 77.6%.
In August 2026, Airbyte lost estimated Share of Search among etl tools worldwide, from 6.9% to 5.7%.
Estimated monthly branded searches for Stitch worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.
Estimated monthly branded searches for Talend worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.
Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.
Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
Where does Talend compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Etl tools | 4th of 6 | 3.8% | Shown above |
| Data integration platforms | 3rd of 5 | 17% | Show ranking |
| ETL platforms | 3rd of 5 | 17% | Show ranking |
How is Talend measured?
Brandwave collects information about searches that people make online using Talend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- talend
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Is Talend your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.