How popular isInformatica in search?
In August 2026, there were an estimated 301K branded searches for Informatica worldwide which is down 33.1% over the last 11 months. Informatica holds 77.6% estimated Share of Search among etl tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Informatica compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Etl tools | 1st of 6 | 77.6% | Shown below |
| Master data management platforms | 1st of 5 | 93.2% | Show ranking |
Which etl tools compete with Informatica?
Share of Search by month for Informatica, Fivetran, Airbyte, Talend, Matillion. The figures are in the table below the chart.
View monthly share of search table
| Month | Informatica | Fivetran | Airbyte | Talend | Matillion | Stitch |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.2% | 12.2% | 6.7% | 4.5% | 2% | 0.48% |
| Nov 2025 | 75.5% | 10.2% | 6.8% | 4.6% | 2.5% | 0.49% |
| Dec 2025 | 75.1% | 10.1% | 6.8% | 5.5% | 2% | 0.47% |
| Jan 2026 | 75.6% | 10.2% | 6.8% | 4.6% | 2.5% | 0.39% |
| Feb 2026 | 75.9% | 10.2% | 6.8% | 4.6% | 2% | 0.49% |
| Mar 2026 | 79% | 8.7% | 5.8% | 3.9% | 2.1% | 0.42% |
| Apr 2026 | 76.6% | 10.3% | 6.9% | 3.8% | 2.1% | 0.4% |
| May 2026 | 77.9% | 10.5% | 5.7% | 3.8% | 1.7% | 0.4% |
| Jun 2026 | 73.9% | 12.1% | 6.7% | 4.4% | 2.4% | 0.47% |
| Jul 2026 | 76.6% | 10.3% | 6.9% | 3.8% | 2.1% | 0.41% |
| Aug 2026 | 77.6% | 10.4% | 5.7% | 3.8% | 2.1% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.6% | 301K | 0% | +1 points | |
| 2, held 2nd | 10.4% | 40.5K | 0% | +0.1 points | |
| 3, held 3rd | 5.7% | 22.2K | -18.1% | -1.2 points | |
| 4, held 4th | 3.8% | 14.8K | 0% | +0.1 points | |
| 5, held 5th | 2.1% | 8.1K | 0% | 0 points | |
| 6, held 6th | 0.34% | 1.3K | -18.8% | -0.1 points |
77.6%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1 points.
2.
Fivetran10.4%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Airbyte5.7%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.2 points.
4.
Talend3.8%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.1%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Stitch0.34%
Held 6th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare search popularity between Informatica and its closest rivals
How has branded search demand for Informatica changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Informatica worldwide fell from 450K to 301K.
- Across the 11 months ending August 2026, Informatica’s estimated Share of Search among etl tools worldwide increased from 74.2% to 77.6%.
- Across the 11 months ending August 2026, Informatica’s estimated Share of Search among etl tools worldwide peaked at 79% in March 2026 and was lowest at 73.9% in June 2026.
How did search popularity change for etl tools worldwide in August 2026?
6 changes
In August 2026, Informatica gained estimated Share of Search among etl tools worldwide, from 76.6% to 77.6%.
In August 2026, Airbyte lost estimated Share of Search among etl tools worldwide, from 6.9% to 5.7%.
Estimated monthly branded searches for Stitch worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.
Estimated monthly branded searches for Talend worldwide fell 45.4% over 11 measured months, from 27.1K to 14.8K in August 2026.
Estimated monthly branded searches for Fivetran worldwide fell 45.3% over 11 measured months, from 74K to 40.5K in August 2026.
Estimated monthly branded searches for Matillion worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.
How is Informatica measured?
Brandwave collects information about searches that people make online using Informatica’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- informatica
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Is Informatica your brand?
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