Brandwave

Identity resolution platforms:Which brands are most popular in search?

In August 2026, Throtle was the most searched among identity resolution platforms worldwide, with an estimated 135K branded searches and 81.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Throtle81.9%
  2. LiveRamp9%
  3. Neustar9%
  4. Infutor0.13%
  5. FullContact0.03%

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Share of SearchLeaderboard

Compare the platforms that match customer records across systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among identity resolution platforms worldwide, by month

Share of Search by month for Throtle, LiveRamp, Neustar. The figures are in the table below the chart.

View monthly share of search table
MonthThrotleLiveRampNeustarInfutorFullContact
Oct 202583.2%9.1%7.5%0.16%0.03%
Nov 202585.8%7.7%6.3%0.11%0.05%
Dec 202561%33.4%5.5%0.08%0.05%
Jan 202673.4%22.1%4.4%0.08%0.03%
Feb 202681.6%10.9%7.3%0.16%0.04%
Mar 202683.9%9.2%6.2%0.66%0.05%
Apr 202681.5%10.9%7.3%0.19%0.05%
May 202667.6%24.8%7.4%0.13%0.04%
Jun 202678.3%12.9%8.6%0.15%0.03%
Jul 202680.3%10.8%8.8%0.12%0.03%
Aug 202681.9%9%9%0.13%0.03%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Throtle

    81.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.LiveRamp

    9%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.Neustar

    9%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Infutor

    0.13%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.FullContact

    0.03%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among identity resolution platforms worldwide?

In August 2026, Throtle was the most searched among identity resolution platforms worldwide, with an estimated 135K branded searches and 81.9% estimated Share of Search within this set. LiveRamp is in 2nd place, 72.9 percentage points behind at 9% Share of Search.

Global identity resolution platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Throtle83.2% → 81.9%85.8%Nov 202561%Dec 20251st
LiveRamp9.1% → 9%33.4%Dec 20257.7%Nov 20252nd
Neustar7.5% → 9%9%Aug 20264.4%Jan 20263rd
Infutor0.16% → 0.13%0.66%Mar 20260.08%Jan 20264th
FullContact0.03%0.05%Apr 20260.03%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Throtle’s estimated Share of Search among identity resolution platforms worldwide decreased from 83.2% to 81.9%.
  • Across the 11 months ending August 2026, Neustar’s estimated Share of Search among identity resolution platforms worldwide increased from 7.5% to 9%.
  • Across the 11 months ending August 2026, Throtle’s estimated Share of Search among identity resolution platforms worldwide peaked at 85.8% in November 2025 and was lowest at 61% in December 2025.
  • Across the 11 months ending August 2026, LiveRamp’s estimated Share of Search among identity resolution platforms worldwide peaked at 33.4% in December 2025 and was lowest at 7.7% in November 2025.
  • Across the 11 months ending August 2026, Neustar’s estimated Share of Search among identity resolution platforms worldwide peaked at 9% in August 2026 and was lowest at 4.4% in January 2026.
  • Across the 11 months ending August 2026, LiveRamp, Infutor and FullContact held steady: their estimated Share of Search among identity resolution platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for identity resolution platforms worldwide in August 2026?

  1. In August 2026, Throtle gained estimated Share of Search among identity resolution platforms worldwide, from 80.3% to 81.9%.

  2. In August 2026, LiveRamp lost estimated Share of Search among identity resolution platforms worldwide, from 10.8% to 9%.

  3. Neustar’s estimated Share of Search among identity resolution platforms worldwide has gained ground for 3 months in a row, from 7.4% to 9% in August 2026.

  4. Estimated monthly branded searches for Infutor worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

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