Brandwave

How popular isInformatica?

In September 2026, people searched for Informatica by name about 368,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 64.7% of all global identity resolution platform searches, placing Informatica first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about identity resolution platforms, Informatica appeared in two of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Informatica is the most searched of 10 competitors and the fourth most recommended in AI answers.

  1. InformaticaShare of searches 64.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. ThrotleShare of searches 23.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FullContactShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. LiveRampShare of searches 2.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. NeustarShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top identity resolution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Informatica was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Informatica is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LiveRamp1st
  2. Amperity2nd
  3. Reltio3rd
  4. Informatica4th
  5. Senzing5th
  6. AWS Entity Resolution6th
  7. FullContact7th
  8. Throtle–
  9. Neustar–
  10. Infutor–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LiveRamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Senzing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amperity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Informatica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FullContact2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reltio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AWS Entity Resolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Throtle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neustar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infutor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about identity resolution platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which identity resolution platforms compete with Informatica?

Informatica against identity resolution platforms worldwide, by month

Share of searches by month for Informatica, Throtle, FullContact, LiveRamp, Neustar, Reltio. The figures are in the table below the chart.

View monthly share of searches table
MonthInformaticaThrotleFullContactLiveRampNeustarReltioAmperitySenzingAWS Entity ResolutionInfutor
Oct 202566.1%24.2%2.7%2.7%2.2%1.2%0.65%0.15%0.13%0.05%
Nov 202562.1%27.9%3.1%2.5%2%1.4%0.74%0.15%0.12%0.04%
Dec 202554.7%24.5%2.7%13.4%2.2%1.5%0.65%0.16%0.11%0.03%
Jan 202654.7%29.9%2.2%9%1.8%1.5%0.65%0.13%0.11%0.03%
Feb 202665.3%24%2.6%3.2%2.1%1.8%0.64%0.18%0.13%0.05%
Mar 202664.8%23.7%2.1%2.6%1.7%3.9%0.63%0.14%0.13%0.19%
Apr 202664.3%23.6%3.2%3.2%2.1%2.6%0.63%0.17%0.15%0.06%
May 202661.1%22.4%2.5%8.2%2.5%2.5%0.48%0.17%0.17%0.04%
Jun 202659.8%26.8%3%4.4%2.9%2%0.72%0.2%0.14%0.05%
Jul 202660.4%27.1%2.4%3.6%3%2.4%0.58%0.2%0.2%0.04%
Aug 202660.5%27.1%3%3%3%2.4%0.58%0.2%0.12%0.04%
Sep 202664.7%23.8%3.2%2.6%2.6%2.1%0.63%0.18%0.13%0.05%

  1. 1.Informatica

    64.7%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +4.2 points.

  2. 2.Throtle

    23.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.FullContact

    3.2%

    Held 3rd. 18.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.LiveRamp

    2.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Neustar

    2.6%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Reltio

    2.1%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Amperity

    0.63%

    Held 7th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  8. 8.Senzing

    0.18%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.AWS Entity Resolution

    0.13%

    Held 9th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  10. 10.Infutor

    0.05%

    Held 10th. 260 estimated branded searches, +23.8% vs prior month. Share 0 points.

Compare popularity between Informatica and its closest rivals

Every comparison with Informatica

26 comparisons

How has branded search demand for Informatica changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Informatica worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Informatica’s share of searches among identity resolution platforms worldwide decreased from 66.1% to 64.7%.
  • Across the 12 months ending September 2026, Informatica’s share of searches among identity resolution platforms worldwide peaked at 66.1% in October 2025 and was lowest at 54.7% in December 2025.

How did search popularity change for identity resolution platforms worldwide in September 2026?

6 changes

  1. In September 2026, Informatica gained share of searches among identity resolution platforms worldwide, from 60.5% to 64.7%.

  2. In September 2026, Throtle lost share of searches among identity resolution platforms worldwide, from 27.1% to 23.8%.

  3. LiveRamp’s share of searches among identity resolution platforms worldwide has lost ground for 3 months in a row, from 4.4% to 2.6% in September 2026.

  4. Estimated monthly branded searches for Reltio worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Infutor worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  6. Estimated monthly branded searches for Amperity worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Informatica’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Informatica’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • informatica

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How the Brand Demand Index is measured

Where does Informatica compete?

Informatica is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data integration and ETL tools2nd of 1426.7%Show ranking
ETL tools1st of 953%Show ranking
Identity resolution platforms1st of 1064.7%Shown above
Master data management platforms1st of 691.3%Show ranking
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