Brandwave

Master data management platforms:Which brands are most popular in search?

In August 2026, Informatica was the most searched among master data management platforms worldwide, with an estimated 301K branded searches and 93.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Informatica93.2%
  2. Reltio3.7%
  3. Stibo Systems1.4%
  4. Profisee0.9%
  5. Semarchy0.74%

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Share of SearchLeaderboard

Compare the platforms that keep core business data consistent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among master data management platforms worldwide, by month

Share of Search by month for Informatica, Reltio. The figures are in the table below the chart.

View monthly share of search table
MonthInformaticaReltioStibo SystemsProfiseeSemarchy
Oct 202595.6%1.7%1.1%0.76%0.76%
Nov 202595%2.1%1.4%0.75%0.75%
Dec 202594.4%2.5%1.4%0.91%0.75%
Jan 202694.4%2.5%1.4%0.92%0.74%
Feb 202694.4%2.5%1.4%0.92%0.74%
Mar 202691.7%5.5%1.1%0.9%0.73%
Apr 202693.5%3.8%1.1%0.91%0.74%
May 202693.8%3.8%1.1%0.74%0.61%
Jun 202693.2%3.1%1.7%1.1%0.9%
Jul 202693.1%3.7%1.4%0.9%0.9%
Aug 202693.2%3.7%1.4%0.9%0.74%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Informatica

    93.2%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Reltio

    3.7%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Stibo Systems

    1.4%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Profisee

    0.9%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Semarchy

    0.74%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among master data management platforms worldwide?

In August 2026, Informatica was the most searched among master data management platforms worldwide, with an estimated 301K branded searches and 93.2% estimated Share of Search within this set. Reltio is in 2nd place, 89.5 percentage points behind at 3.7% Share of Search.

Global master data management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Informatica95.6% → 93.2%95.6%Oct 202591.7%Mar 20261st
Reltio1.7% → 3.7%5.5%Mar 20261.7%Oct 20252nd
Stibo Systems1.1% → 1.4%1.7%Jun 20261.1%Mar 20263rd
Profisee0.76% → 0.9%1.1%Jun 20260.74%May 20264th
Semarchy0.76% → 0.74%0.9%Jun 20260.61%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Informatica’s estimated Share of Search among master data management platforms worldwide decreased from 95.6% to 93.2%.
  • Across the 11 months ending August 2026, Reltio’s estimated Share of Search among master data management platforms worldwide increased from 1.7% to 3.7%.
  • Across the 11 months ending August 2026, Informatica’s estimated Share of Search among master data management platforms worldwide peaked at 95.6% in October 2025 and was lowest at 91.7% in March 2026.
  • Across the 11 months ending August 2026, Reltio’s estimated Share of Search among master data management platforms worldwide peaked at 5.5% in March 2026 and was lowest at 1.7% in October 2025.
  • Across the 11 months ending August 2026, Stibo Systems, Profisee and Semarchy held steady: their estimated Share of Search among master data management platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for master data management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Reltio worldwide rose 49.4% over 11 measured months, from 8.1K to 12.1K in August 2026.

  2. Estimated monthly branded searches for Semarchy worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

  3. Estimated monthly branded searches for Informatica worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.

  4. Estimated monthly branded searches for Profisee worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Stibo Systems worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

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