Brandwave

Reltio vs SAP Master Data Governance:Which is more popular?

In September 2026, Reltio had more branded searches than SAP Master Data Governance among master data management platforms worldwide. Reltio had about 12,100 branded searches, while SAP Master Data Governance had 8,100. Reltio made up 3% of all master data management platform searches we track, and SAP Master Data Governance accounted for 2%. When we asked ChatGPT and Google AI Overviews about master data management platforms, Reltio and SAP Master Data Governance each appeared in three of the five answers. Reltio was mentioned before SAP Master Data Governance in every answer.

Among master data management platforms worldwide in September 2026

Who do people search for more?

Reltio, about 49% more searches than SAP Master Data Governance

Reltio 12.1K searchesSAP Master Data Governance 8.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Reltio in 3 of 5SAP Master Data Governance in 3 of 5

Who does AI recommend more?

Reltio, named ahead of SAP Master Data Governance in every answer

Reltio first in 3SAP Master Data Governance never first

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Top master data management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reltio and SAP Master Data Governance were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reltio was listed before SAP Master Data Governance in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Informatica1st
  2. Reltio2nd
  3. Profisee3rd
  4. Semarchy4th
  5. SAP Master Data Governance5th
  6. Stibo Systems6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Informatica3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reltio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SAP Master Data Governance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Profisee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Semarchy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stibo Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about master data management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Reltio or SAP Master Data Governance more popular in search?

This chart shows how often people search Google for Reltio and SAP Master Data Governance by name. Each line represents a brand's share of searches for all six master data management platforms we track, month by month, from English-language searches worldwide.

Reltio and SAP Master Data Governance among master data management platforms worldwide, by month

Share of searches by month for Reltio, SAP Master Data Governance. The figures are in the table below the chart.

View monthly share of searches table
MonthInformaticaReltioStibo SystemsSAP Master Data GovernanceProfiseeSemarchy
Oct 202593.3%1.7%1.9%1.7%0.75%0.75%
Nov 202592.2%2%2.3%2%0.73%0.73%
Dec 202591.7%2.5%2.2%2%0.88%0.73%
Jan 202691.7%2.5%2.2%2%0.9%0.72%
Feb 202691.7%2.5%2.2%2%0.9%0.72%
Mar 202689.3%5.4%1.8%2%0.87%0.71%
Apr 202690.6%3.6%2.2%2%0.89%0.71%
May 202691%3.7%2%2%0.72%0.59%
Jun 202690%3%2.7%2.4%1.1%0.87%
Jul 202690%3.6%2.2%2.4%0.87%0.87%
Aug 202690.6%3.6%2.2%2%0.87%0.72%
Sep 202691.3%3%2.2%2%0.72%0.72%

How has the Reltio and SAP Master Data Governance comparison changed over the last 12 months?

3 findings

How did search popularity change for master data management platforms worldwide in September 2026?

1 change

  1. In September 2026, Reltio lost share of searches among master data management platforms worldwide, from 3.6% to 3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Reltio’s and SAP Master Data Governance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reltio

1 branded search term

  • reltio

SAP Master Data Governance

2 branded search terms

  • sap master data governance
  • sap mdg

How the Brand Demand Index is measured

Other head-to-heads among master data management platforms

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