Brandwave

How popular isSAP Master Data Governance?

In September 2026, people searched for SAP Master Data Governance by name about 8,100 times worldwide, about the same as the previous year. These searches made up 2% of all global master data management platform searches, placing SAP Master Data Governance fourth out of six platforms. When we asked both ChatGPT and Google AI Overviews about master data management platforms, SAP Master Data Governance appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

SAP Master Data Governance is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. InformaticaShare of searches 91.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. ReltioShare of searches 3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Stibo SystemsShare of searches 2.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. SAP Master Data GovernanceShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. ProfiseeShare of searches 0.72%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top master data management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SAP Master Data Governance was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SAP Master Data Governance is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Informatica1st
  2. Reltio2nd
  3. Profisee3rd
  4. Semarchy4th
  5. SAP Master Data Governance5th
  6. Stibo Systems6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Informatica3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reltio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SAP Master Data Governance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Profisee3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Semarchy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stibo Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about master data management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which master data management platforms compete with SAP Master Data Governance?

SAP Master Data Governance against master data management platforms worldwide, by month

Share of searches by month for Informatica, Reltio, Stibo Systems, SAP Master Data Governance. The figures are in the table below the chart.

View monthly share of searches table
MonthInformaticaReltioStibo SystemsSAP Master Data GovernanceProfiseeSemarchy
Oct 202593.3%1.7%1.9%1.7%0.75%0.75%
Nov 202592.2%2%2.3%2%0.73%0.73%
Dec 202591.7%2.5%2.2%2%0.88%0.73%
Jan 202691.7%2.5%2.2%2%0.9%0.72%
Feb 202691.7%2.5%2.2%2%0.9%0.72%
Mar 202689.3%5.4%1.8%2%0.87%0.71%
Apr 202690.6%3.6%2.2%2%0.89%0.71%
May 202691%3.7%2%2%0.72%0.59%
Jun 202690%3%2.7%2.4%1.1%0.87%
Jul 202690%3.6%2.2%2.4%0.87%0.87%
Aug 202690.6%3.6%2.2%2%0.87%0.72%
Sep 202691.3%3%2.2%2%0.72%0.72%

  1. 1.Informatica

    91.3%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  2. 2.Reltio

    3%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Stibo Systems

    2.2%

    Held 3rd. 9K estimated branded searches, +23.3% vs prior month. Share 0 points.

  4. 4.SAP Master Data Governance

    2%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Profisee

    0.72%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Semarchy

    0.72%

    Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.

Compare popularity between SAP Master Data Governance and its closest rivals

Every comparison with SAP Master Data Governance

5 comparisons

How has branded search demand for SAP Master Data Governance changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SAP Master Data Governance worldwide held steady at 8.1K.
  • Across the 12 months ending September 2026, SAP Master Data Governance’s share of searches among master data management platforms worldwide held steady, from 1.7% to 2%.

How did search popularity change for master data management platforms worldwide in September 2026?

4 changes

  1. In September 2026, Informatica gained share of searches among master data management platforms worldwide, from 90.6% to 91.3%.

  2. In September 2026, Reltio lost share of searches among master data management platforms worldwide, from 3.6% to 3%.

  3. Estimated monthly branded searches for Profisee worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  4. Estimated monthly branded searches for Semarchy worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are SAP Master Data Governance’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SAP Master Data Governance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sap master data governance
  • sap mdg

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