FullContact vs Throtle:Which is more popular by branded search?
In August 2026, Throtle had more branded searches than FullContact among identity resolution platforms worldwide. Throtle was estimated to have 135K branded searches compared to FullContact’s 50, and held an 81.9% Share of Search versus FullContact’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, FullContact or Throtle?
Compare the platforms that match customer records across systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Throtle, FullContact. The figures are in the table below the chart.
View monthly share of search table
| Month | Throtle | LiveRamp | Neustar | Infutor | FullContact |
|---|---|---|---|---|---|
| Oct 2025 | 83.2% | 9.1% | 7.5% | 0.16% | 0.03% |
| Nov 2025 | 85.8% | 7.7% | 6.3% | 0.11% | 0.05% |
| Dec 2025 | 61% | 33.4% | 5.5% | 0.08% | 0.05% |
| Jan 2026 | 73.4% | 22.1% | 4.4% | 0.08% | 0.03% |
| Feb 2026 | 81.6% | 10.9% | 7.3% | 0.16% | 0.04% |
| Mar 2026 | 83.9% | 9.2% | 6.2% | 0.66% | 0.05% |
| Apr 2026 | 81.5% | 10.9% | 7.3% | 0.19% | 0.05% |
| May 2026 | 67.6% | 24.8% | 7.4% | 0.13% | 0.04% |
| Jun 2026 | 78.3% | 12.9% | 8.6% | 0.15% | 0.03% |
| Jul 2026 | 80.3% | 10.8% | 8.8% | 0.12% | 0.03% |
| Aug 2026 | 81.9% | 9% | 9% | 0.13% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the FullContact and Throtle comparison changed over the last 12 months?
3 findings
- Throtle was ahead of FullContact in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FullContact’s estimated Share of Search among identity resolution platforms worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 50.
- Across the 11 months ending August 2026, Throtle’s estimated Share of Search among identity resolution platforms worldwide moved from 83.2% to 81.9%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for identity resolution platforms worldwide in August 2026?
1 change
In August 2026, Throtle gained estimated Share of Search among identity resolution platforms worldwide, from 80.3% to 81.9%.
How each brand is measured
Brandwave collects information about searches that people make online using FullContact’s and Throtle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FullContact
1 branded search term
- fullcontact com
Throtle
1 branded search term
- throtle
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.