LiveRamp vs Throtle:Which is more popular by branded search?
In August 2026, Throtle had more branded searches than LiveRamp among identity resolution platforms worldwide. Throtle was estimated to have 135K branded searches compared to LiveRamp’s 14.8K, and held an 81.9% Share of Search versus LiveRamp’s 9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LiveRamp or Throtle?
Compare the platforms that match customer records across systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Throtle, LiveRamp. The figures are in the table below the chart.
View monthly share of search table
| Month | Throtle | LiveRamp | Neustar | Infutor | FullContact |
|---|---|---|---|---|---|
| Oct 2025 | 83.2% | 9.1% | 7.5% | 0.16% | 0.03% |
| Nov 2025 | 85.8% | 7.7% | 6.3% | 0.11% | 0.05% |
| Dec 2025 | 61% | 33.4% | 5.5% | 0.08% | 0.05% |
| Jan 2026 | 73.4% | 22.1% | 4.4% | 0.08% | 0.03% |
| Feb 2026 | 81.6% | 10.9% | 7.3% | 0.16% | 0.04% |
| Mar 2026 | 83.9% | 9.2% | 6.2% | 0.66% | 0.05% |
| Apr 2026 | 81.5% | 10.9% | 7.3% | 0.19% | 0.05% |
| May 2026 | 67.6% | 24.8% | 7.4% | 0.13% | 0.04% |
| Jun 2026 | 78.3% | 12.9% | 8.6% | 0.15% | 0.03% |
| Jul 2026 | 80.3% | 10.8% | 8.8% | 0.12% | 0.03% |
| Aug 2026 | 81.9% | 9% | 9% | 0.13% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the LiveRamp and Throtle comparison changed over the last 12 months?
3 findings
- Throtle was ahead of LiveRamp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LiveRamp’s estimated Share of Search among identity resolution platforms worldwide moved from 9.1% to 9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Throtle’s estimated Share of Search among identity resolution platforms worldwide moved from 83.2% to 81.9%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for identity resolution platforms worldwide in August 2026?
2 changes
In August 2026, Throtle gained estimated Share of Search among identity resolution platforms worldwide, from 80.3% to 81.9%.
In August 2026, LiveRamp lost estimated Share of Search among identity resolution platforms worldwide, from 10.8% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using LiveRamp’s and Throtle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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