LiveRamp vs Neustar:Which is more popular by branded search?
In August 2026, LiveRamp and Neustar were level on Share of Search among identity resolution platforms worldwide, with an estimated 14.8K branded searches each, at 9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, LiveRamp or Neustar?
Compare the platforms that match customer records across systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LiveRamp, Neustar. The figures are in the table below the chart.
View monthly share of search table
| Month | Throtle | LiveRamp | Neustar | Infutor | FullContact |
|---|---|---|---|---|---|
| Oct 2025 | 83.2% | 9.1% | 7.5% | 0.16% | 0.03% |
| Nov 2025 | 85.8% | 7.7% | 6.3% | 0.11% | 0.05% |
| Dec 2025 | 61% | 33.4% | 5.5% | 0.08% | 0.05% |
| Jan 2026 | 73.4% | 22.1% | 4.4% | 0.08% | 0.03% |
| Feb 2026 | 81.6% | 10.9% | 7.3% | 0.16% | 0.04% |
| Mar 2026 | 83.9% | 9.2% | 6.2% | 0.66% | 0.05% |
| Apr 2026 | 81.5% | 10.9% | 7.3% | 0.19% | 0.05% |
| May 2026 | 67.6% | 24.8% | 7.4% | 0.13% | 0.04% |
| Jun 2026 | 78.3% | 12.9% | 8.6% | 0.15% | 0.03% |
| Jul 2026 | 80.3% | 10.8% | 8.8% | 0.12% | 0.03% |
| Aug 2026 | 81.9% | 9% | 9% | 0.13% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the LiveRamp and Neustar comparison changed over the last 12 months?
3 findings
- LiveRamp was ahead of Neustar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LiveRamp’s estimated Share of Search among identity resolution platforms worldwide moved from 9.1% to 9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Neustar’s estimated Share of Search among identity resolution platforms worldwide moved from 7.5% to 9%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for identity resolution platforms worldwide in August 2026?
2 changes
In August 2026, LiveRamp lost estimated Share of Search among identity resolution platforms worldwide, from 10.8% to 9%.
Neustar’s estimated Share of Search among identity resolution platforms worldwide has gained ground for 3 months in a row, from 7.4% to 9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LiveRamp’s and Neustar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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