Brandwave

How popular isNeustar in search?

In August 2026, there were an estimated 14.8K branded searches for Neustar worldwide which held steady over the last 11 months. Neustar holds 9% estimated Share of Search among identity resolution platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Throtle81.9%
  2. LiveRamp9%
  3. Neustar9%
  4. Infutor0.13%
  5. FullContact0.03%
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Which identity resolution platforms compete with Neustar?

Neustar against identity resolution platforms worldwide, by month

Share of Search by month for Throtle, LiveRamp, Neustar. The figures are in the table below the chart.

View monthly share of search table
MonthThrotleLiveRampNeustarInfutorFullContact
Oct 202583.2%9.1%7.5%0.16%0.03%
Nov 202585.8%7.7%6.3%0.11%0.05%
Dec 202561%33.4%5.5%0.08%0.05%
Jan 202673.4%22.1%4.4%0.08%0.03%
Feb 202681.6%10.9%7.3%0.16%0.04%
Mar 202683.9%9.2%6.2%0.66%0.05%
Apr 202681.5%10.9%7.3%0.19%0.05%
May 202667.6%24.8%7.4%0.13%0.04%
Jun 202678.3%12.9%8.6%0.15%0.03%
Jul 202680.3%10.8%8.8%0.12%0.03%
Aug 202681.9%9%9%0.13%0.03%
Sep 2026—————

  1. 1.Throtle

    81.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.LiveRamp

    9%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  3. 3.Neustar

    9%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Infutor

    0.13%

    Held 4th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.FullContact

    0.03%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Neustar and its closest rivals

How has branded search demand for Neustar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Neustar worldwide held steady at 14.8K.
  • Across the 11 months ending August 2026, Neustar’s estimated Share of Search among identity resolution platforms worldwide increased from 7.5% to 9%.
  • Across the 11 months ending August 2026, Neustar’s estimated Share of Search among identity resolution platforms worldwide peaked at 9% in August 2026 and was lowest at 4.4% in January 2026.

How did search popularity change for identity resolution platforms worldwide in August 2026?

  1. In August 2026, Throtle gained estimated Share of Search among identity resolution platforms worldwide, from 80.3% to 81.9%.

  2. In August 2026, LiveRamp lost estimated Share of Search among identity resolution platforms worldwide, from 10.8% to 9%.

  3. Neustar’s estimated Share of Search among identity resolution platforms worldwide has gained ground for 3 months in a row, from 7.4% to 9% in August 2026.

  4. Estimated monthly branded searches for Infutor worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.

How is Neustar measured?

Brandwave collects information about searches that people make online using Neustar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • neustar

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How the Brand Demand Index is measured

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