Neustar vs Reltio:Which is more popular?
In September 2026, Neustar had more branded searches than Reltio among identity resolution platforms worldwide. Neustar had about 14,800 branded searches, while Reltio had 12,100. Neustar made up 2.6% of all identity resolution platform searches we track, and Reltio accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about identity resolution platforms, Reltio appeared in two of the five answers and Neustar in none.
Who do people search for more?
Neustar, about 22% more searches than Reltio
Who does AI mention more?
Reltio, mentioned in 2 of 5 answers, Neustar in 0
Who does AI recommend more?
Reltio, the only one of the two named
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Top identity resolution platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Reltio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neustar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LiveRamp1st
Amperity2nd- Reltio3rd
Informatica4th
Senzing5th
AWS Entity Resolution6th
FullContact7th
Throtle–- Neustar–
Infutor–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LiveRamp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Senzing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amperity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Informatica2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FullContact2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Reltio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AWS Entity Resolution2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Throtle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neustar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Infutor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about identity resolution platforms
5 answers
Asked ChatGPT
“Which identity resolution platform should I use?”
Asked ChatGPT
“What are the best identity resolution platforms?”
Asked ChatGPT
“What's the best identity resolution platform for matching customer records?”
Searched Google, AI Overview
“identity resolution platforms”
Searched Google, AI Overview
“identity resolution tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Neustar or Reltio more popular in search?
This chart shows how often people search Google for Neustar and Reltio by name. Each line represents a brand's share of searches for all ten identity resolution platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Neustar, Reltio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Informatica | Throtle | FullContact | LiveRamp | Neustar | Reltio | Amperity | Senzing | AWS Entity Resolution | Infutor |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 24.2% | 2.7% | 2.7% | 2.2% | 1.2% | 0.65% | 0.15% | 0.13% | 0.05% |
| Nov 2025 | 62.1% | 27.9% | 3.1% | 2.5% | 2% | 1.4% | 0.74% | 0.15% | 0.12% | 0.04% |
| Dec 2025 | 54.7% | 24.5% | 2.7% | 13.4% | 2.2% | 1.5% | 0.65% | 0.16% | 0.11% | 0.03% |
| Jan 2026 | 54.7% | 29.9% | 2.2% | 9% | 1.8% | 1.5% | 0.65% | 0.13% | 0.11% | 0.03% |
| Feb 2026 | 65.3% | 24% | 2.6% | 3.2% | 2.1% | 1.8% | 0.64% | 0.18% | 0.13% | 0.05% |
| Mar 2026 | 64.8% | 23.7% | 2.1% | 2.6% | 1.7% | 3.9% | 0.63% | 0.14% | 0.13% | 0.19% |
| Apr 2026 | 64.3% | 23.6% | 3.2% | 3.2% | 2.1% | 2.6% | 0.63% | 0.17% | 0.15% | 0.06% |
| May 2026 | 61.1% | 22.4% | 2.5% | 8.2% | 2.5% | 2.5% | 0.48% | 0.17% | 0.17% | 0.04% |
| Jun 2026 | 59.8% | 26.8% | 3% | 4.4% | 2.9% | 2% | 0.72% | 0.2% | 0.14% | 0.05% |
| Jul 2026 | 60.4% | 27.1% | 2.4% | 3.6% | 3% | 2.4% | 0.58% | 0.2% | 0.2% | 0.04% |
| Aug 2026 | 60.5% | 27.1% | 3% | 3% | 3% | 2.4% | 0.58% | 0.2% | 0.12% | 0.04% |
| Sep 2026 | 64.7% | 23.8% | 3.2% | 2.6% | 2.6% | 2.1% | 0.63% | 0.18% | 0.13% | 0.05% |
How has the Neustar and Reltio comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Reltio took it in March 2026, Neustar took it in June 2026.
- Across the 12 months ending September 2026, Neustar’s share of searches among identity resolution platforms worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Reltio’s share of searches among identity resolution platforms worldwide moved from 1.2% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
How did search popularity change for identity resolution platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Reltio worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Neustar’s and Reltio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among identity resolution platforms
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