Infutor vs Neustar:Which is more popular by branded search?
In August 2026, Neustar had more branded searches than Infutor among identity resolution platforms worldwide. Neustar was estimated to have 14.8K branded searches compared to Infutor’s 210, and held a 9% Share of Search versus Infutor’s 0.13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Infutor or Neustar?
Compare the platforms that match customer records across systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Neustar, Infutor. The figures are in the table below the chart.
View monthly share of search table
| Month | Throtle | LiveRamp | Neustar | Infutor | FullContact |
|---|---|---|---|---|---|
| Oct 2025 | 83.2% | 9.1% | 7.5% | 0.16% | 0.03% |
| Nov 2025 | 85.8% | 7.7% | 6.3% | 0.11% | 0.05% |
| Dec 2025 | 61% | 33.4% | 5.5% | 0.08% | 0.05% |
| Jan 2026 | 73.4% | 22.1% | 4.4% | 0.08% | 0.03% |
| Feb 2026 | 81.6% | 10.9% | 7.3% | 0.16% | 0.04% |
| Mar 2026 | 83.9% | 9.2% | 6.2% | 0.66% | 0.05% |
| Apr 2026 | 81.5% | 10.9% | 7.3% | 0.19% | 0.05% |
| May 2026 | 67.6% | 24.8% | 7.4% | 0.13% | 0.04% |
| Jun 2026 | 78.3% | 12.9% | 8.6% | 0.15% | 0.03% |
| Jul 2026 | 80.3% | 10.8% | 8.8% | 0.12% | 0.03% |
| Aug 2026 | 81.9% | 9% | 9% | 0.13% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the Infutor and Neustar comparison changed over the last 12 months?
3 findings
- Neustar was ahead of Infutor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Infutor’s estimated Share of Search among identity resolution platforms worldwide moved from 0.16% to 0.13%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 11 months ending August 2026, Neustar’s estimated Share of Search among identity resolution platforms worldwide moved from 7.5% to 9%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for identity resolution platforms worldwide in August 2026?
2 changes
Neustar’s estimated Share of Search among identity resolution platforms worldwide has gained ground for 3 months in a row, from 7.4% to 9% in August 2026.
Estimated monthly branded searches for Infutor worldwide fell 34.4% over 11 measured months, from 320 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Infutor’s and Neustar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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