Brandwave

How popular isAirbyte?

In September 2026, people searched for Airbyte by name about 22,200 times worldwide, a 45.2% decrease from the previous year. These searches made up 20.6% of all global data pipeline platform searches, placing Airbyte second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about data pipeline platforms, Airbyte appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Airbyte is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. FivetranShare of searches 46%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. AirbyteShare of searches 20.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. DagsterShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. MatillionShare of searches 7.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. dbtShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top data pipeline platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Airbyte was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Airbyte is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airflow1st
  2. Airbyte2nd
  3. Dagster3rd
  4. Fivetran4th
  5. Matillion5th
  6. dbt6th
  7. Prefect7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airflow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fivetran3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dagster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • dbt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matillion2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Prefect1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data pipeline platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which data pipeline platforms compete with Airbyte?

Airbyte against data pipeline platforms worldwide, by month

Share of searches by month for Fivetran, Airbyte, Dagster, Matillion, dbt. The figures are in the table below the chart.

View monthly share of searches table
MonthFivetranAirbyteDagsterMatilliondbtPrefectAirflow
Oct 202543.8%24%16.1%7.2%5.9%1.7%1.4%
Nov 202538.2%25.6%17.1%9.3%6.3%1.9%1.6%
Dec 202536.7%24.5%20.1%7.3%7.3%2.2%1.8%
Jan 202638%25.4%17%9.3%6.2%2.2%1.8%
Feb 202638.8%25.9%17.4%7.8%6.3%1.9%1.9%
Mar 202635.9%24%19.7%8.8%7.2%1.7%2.6%
Apr 202638.8%26%17.4%7.8%6.4%1.9%1.8%
May 202641.5%22.7%18.6%6.8%6.8%2%1.7%
Jun 202640.5%22.2%18.2%8.1%8.1%1.6%1.4%
Jul 202636.4%24.3%19.9%7.3%8.9%1.7%1.5%
Aug 202640.3%22.1%18%8.1%8.1%1.6%1.9%
Sep 202646%20.6%16.8%7.5%6.1%1.5%1.5%

  1. 1.Fivetran

    46%

    Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +5.7 points.

  2. 2.Airbyte

    20.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -1.5 points.

  3. 3.Dagster

    16.8%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Matillion

    7.5%

    Moved from 5th to 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.dbt

    6.1%

    Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.9 points.

  6. 6.Prefect

    1.5%

    Moved from 7th to 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Airflow

    1.5%

    Moved from 6th to 7th. 1.6K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

Compare popularity between Airbyte and its closest rivals

Every comparison with Airbyte

29 comparisons

How has branded search demand for Airbyte changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Airbyte worldwide fell from 40.5K to 22.2K.
  • Across the 12 months ending September 2026, Airbyte’s share of searches among data pipeline platforms worldwide decreased from 24% to 20.6%.
  • Across the 12 months ending September 2026, Airbyte’s share of searches among data pipeline platforms worldwide peaked at 26% in April 2026 and was lowest at 20.6% in September 2026.

How did search popularity change for data pipeline platforms worldwide in September 2026?

6 changes

  1. In September 2026, Fivetran gained share of searches among data pipeline platforms worldwide, from 40.3% to 46%.

  2. In September 2026, dbt lost share of searches among data pipeline platforms worldwide, from 8.1% to 6.1%.

  3. In September 2026, Airbyte lost share of searches among data pipeline platforms worldwide, from 22.1% to 20.6%.

  4. In September 2026, Dagster lost share of searches among data pipeline platforms worldwide, from 18% to 16.8%.

  5. In September 2026, Matillion lost share of searches among data pipeline platforms worldwide, from 8.1% to 7.5%.

  6. In September 2026, Prefect rose from 7th to 6th among data pipeline platforms worldwide.

How are Airbyte’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Airbyte’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • airbyte

Do you work for Airbyte? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Airbyte compete?

Airbyte is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data integration and ETL tools9th of 141.6%Show ranking
ETL tools4th of 93.2%Show ranking
Marketing data integration platforms4th of 813.3%Show ranking
Data pipeline platforms2nd of 720.6%Shown above
Change data capture platforms2nd of 523.1%Show ranking
Reverse ETL platforms2nd of 638.5%Show ranking
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Is Airbyte your brand?

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