Brandwave

Reverse ETL platforms:Which brands are most popular in search?

In August 2026, Hightouch was the most searched among reverse ETL platforms worldwide, with an estimated 28.3K branded searches and 80.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hightouch80.4%
  2. RudderStack15.6%
  3. Polytomic2%
  4. Syncari1.4%
  5. Omnata0.6%

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Share of SearchLeaderboard

Compare services and tools used to sync warehouse data into business tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among reverse ETL platforms worldwide, by month

Share of Search by month for Hightouch, RudderStack, Polytomic. The figures are in the table below the chart.

View monthly share of search table
MonthHightouchRudderStackPolytomicSyncariOmnata
Oct 202573.6%21.3%2.6%1.9%0.67%
Nov 202570.1%24.4%2.6%2.1%0.77%
Dec 202573.7%21.1%2.8%1.8%0.66%
Jan 202674%21.1%2.5%1.8%0.54%
Feb 202677.1%17.7%2.6%1.9%0.68%
Mar 202673.8%20.9%2.2%2.5%0.65%
Apr 202680.1%15.4%2%2%0.59%
May 202680.3%15.4%2%1.6%0.59%
Jun 202677.8%18.1%1.9%1.6%0.56%
Jul 202677.8%18.3%1.6%1.6%0.71%
Aug 202680.4%15.6%2%1.4%0.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Hightouch

    80.4%

    held 1st · 28.3K estimated branded searches · -0.98% vs prior month · +2.6 points

  2. 2.RudderStack

    15.6%

    held 2nd · 5.5K estimated branded searches · -18% vs prior month · -2.6 points

  3. 3.Polytomic

    2%

    held 3rd · 720 estimated branded searches · +22% vs prior month · +0.4 points

  4. 4.Syncari

    1.4%

    held 4th · 480 estimated branded searches · -18.6% vs prior month · -0.2 points

  5. 5.Omnata

    0.6%

    held 5th · 210 estimated branded searches · -19.2% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among reverse ETL platforms worldwide?

In August 2026, Hightouch was the most searched among reverse ETL platforms worldwide, with an estimated 28.3K branded searches and 80.4% estimated Share of Search within this set. RudderStack is in 2nd place, 64.8 percentage points behind at 15.6% Share of Search.

Global reverse ETL platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hightouch73.6% → 80.4%80.4%Aug 202670.1%Nov 20251st
RudderStack21.3% → 15.6%24.4%Nov 202515.4%Apr 20262nd
Polytomic2.6% → 2%2.8%Dec 20251.6%Jul 20263rd
Syncari1.9% → 1.4%2.5%Mar 20261.4%Aug 20264th
Omnata0.67% → 0.6%0.77%Nov 20250.54%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among reverse ETL platforms worldwide increased from 73.6% to 80.4%.
  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among reverse ETL platforms worldwide decreased from 21.3% to 15.6%.
  • Across the 11 months ending August 2026, Polytomic’s estimated Share of Search among reverse ETL platforms worldwide decreased from 2.6% to 2%.
  • Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among reverse ETL platforms worldwide peaked at 80.4% in August 2026 and was lowest at 70.1% in November 2025.
  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among reverse ETL platforms worldwide peaked at 24.4% in November 2025 and was lowest at 15.4% in April 2026.
  • Across the 11 months ending August 2026, Polytomic’s estimated Share of Search among reverse ETL platforms worldwide peaked at 2.8% in December 2025 and was lowest at 1.6% in July 2026.
  • Across the 11 months ending August 2026, Syncari’s estimated Share of Search among reverse ETL platforms worldwide peaked at 2.5% in March 2026 and was lowest at 1.4% in August 2026.
  • Across the 11 months ending August 2026, Syncari and Omnata held steady: their estimated Share of Search among reverse ETL platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for reverse ETL platforms worldwide in August 2026?

  1. In August 2026, Hightouch gained estimated Share of Search among reverse ETL platforms worldwide, from 77.8% to 80.4%.

  2. In August 2026, RudderStack lost estimated Share of Search among reverse ETL platforms worldwide, from 18.3% to 15.6%.

  3. Estimated monthly branded searches for Syncari worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

  4. Estimated monthly branded searches for Polytomic worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Omnata worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

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