Brandwave

How popular isHightouch in search?

In August 2026, there were an estimated 28.3K branded searches for Hightouch worldwide which held steady over the last 11 months. Hightouch holds 80.4% estimated Share of Search among reverse ETL platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hightouch80.4%
  2. RudderStack15.6%
  3. Polytomic2%
  4. Syncari1.4%
  5. Omnata0.6%
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Which reverse ETL platforms compete with Hightouch?

Hightouch against reverse ETL platforms worldwide, by month

Share of Search by month for Hightouch, RudderStack, Polytomic. The figures are in the table below the chart.

View monthly share of search table
MonthHightouchRudderStackPolytomicSyncariOmnata
Oct 202573.6%21.3%2.6%1.9%0.67%
Nov 202570.1%24.4%2.6%2.1%0.77%
Dec 202573.7%21.1%2.8%1.8%0.66%
Jan 202674%21.1%2.5%1.8%0.54%
Feb 202677.1%17.7%2.6%1.9%0.68%
Mar 202673.8%20.9%2.2%2.5%0.65%
Apr 202680.1%15.4%2%2%0.59%
May 202680.3%15.4%2%1.6%0.59%
Jun 202677.8%18.1%1.9%1.6%0.56%
Jul 202677.8%18.3%1.6%1.6%0.71%
Aug 202680.4%15.6%2%1.4%0.6%
Sep 2026—————

  1. 1.Hightouch

    80.4%

    Held 1st. 28.3K estimated branded searches, -0.98% vs prior month. Share +2.6 points.

  2. 2.RudderStack

    15.6%

    Held 2nd. 5.5K estimated branded searches, -18% vs prior month. Share -2.6 points.

  3. 3.Polytomic

    2%

    Held 3rd. 720 estimated branded searches, +22% vs prior month. Share +0.4 points.

  4. 4.Syncari

    1.4%

    Held 4th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.

  5. 5.Omnata

    0.6%

    Held 5th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.

Compare search popularity between Hightouch and its closest rivals

How has branded search demand for Hightouch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hightouch worldwide held steady, from 28.5K to 28.3K.
  • Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among reverse ETL platforms worldwide increased from 73.6% to 80.4%.
  • Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among reverse ETL platforms worldwide peaked at 80.4% in August 2026 and was lowest at 70.1% in November 2025.

How did search popularity change for reverse ETL platforms worldwide in August 2026?

  1. In August 2026, Hightouch gained estimated Share of Search among reverse ETL platforms worldwide, from 77.8% to 80.4%.

  2. In August 2026, RudderStack lost estimated Share of Search among reverse ETL platforms worldwide, from 18.3% to 15.6%.

  3. Estimated monthly branded searches for Syncari worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.

  4. Estimated monthly branded searches for Polytomic worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Omnata worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.

Where does Hightouch compete?

Hightouch is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Customer data platforms1st of 745.7%Show ranking
Reverse ETL platforms1st of 580.4%Shown above

How is Hightouch measured?

Brandwave collects information about searches that people make online using Hightouch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • hightouch
  • hightouch app
  • hightouch cdp
  • hightouch com
  • hightouch composable cdp
  • hightouch reverse etl
  • hightouch software
  • reverse etl hightouch

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How the Brand Demand Index is measured

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