Hightouch vs mParticle:Which is more popular by branded search?
In August 2026, Hightouch had more branded searches than mParticle among customer data platforms worldwide. Hightouch was estimated to have 28.3K branded searches compared to mParticle’s 1.9K, and held a 72.5% Share of Search versus mParticle’s 5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Hightouch or mParticle?
Compare platforms that collect, unify, and activate customer data for marketing and analytics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hightouch, mParticle. The figures are in the table below the chart.
View monthly share of search table
| Month | Hightouch | RudderStack | Twilio Segment | mParticle | Blueshift |
|---|---|---|---|---|---|
| Oct 2025 | 60.2% | 17.4% | 12.7% | 9.4% | 0.21% |
| Nov 2025 | 58.7% | 20.5% | 11.4% | 9.2% | 0.15% |
| Dec 2025 | 63.3% | 18.1% | 10.5% | 8% | 0.19% |
| Jan 2026 | 65.6% | 18.7% | 8.8% | 6.8% | 0.16% |
| Feb 2026 | 67.7% | 15.6% | 9.7% | 6.9% | 0.16% |
| Mar 2026 | 63.9% | 18.1% | 11.3% | 6.5% | 0.24% |
| Apr 2026 | 71.6% | 13.7% | 8.5% | 6% | 0.1% |
| May 2026 | 72.1% | 13.8% | 8% | 6% | 0.14% |
| Jun 2026 | 69.6% | 16.2% | 8.2% | 5.9% | 0.17% |
| Jul 2026 | 69.6% | 16.3% | 8% | 5.9% | 0.12% |
| Aug 2026 | 72.5% | 14.1% | 8.4% | 5% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Hightouch and mParticle comparison changed over the last 12 months?
3 findings
- Hightouch was ahead of mParticle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among customer data platforms worldwide moved from 60.2% to 72.5%, and its estimated monthly branded searches moved from 28.5K to 28.3K.
- Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms worldwide moved from 9.4% to 5%, and its estimated monthly branded searches moved from 4.5K to 1.9K.
How did search popularity change for customer data platforms worldwide in August 2026?
2 changes
In August 2026, Hightouch gained estimated Share of Search among customer data platforms worldwide, from 69.6% to 72.5%.
In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 5.9% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Hightouch’s and mParticle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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