Brandwave

Customer data platforms:Which brands are most popular in search?

In August 2026, Hightouch was the most searched among customer data platforms worldwide, with an estimated 28.3K branded searches and 72.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hightouch72.5%
  2. RudderStack14.1%
  3. Twilio Segment8.4%
  4. mParticle5%
  5. Blueshift0.08%

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Share of SearchLeaderboard

Compare platforms that collect, unify, and activate customer data for marketing and analytics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among customer data platforms worldwide, by month

Share of Search by month for Hightouch, RudderStack, Twilio Segment, mParticle. The figures are in the table below the chart.

View monthly share of search table
MonthHightouchRudderStackTwilio SegmentmParticleBlueshift
Oct 202560.2%17.4%12.7%9.4%0.21%
Nov 202558.7%20.5%11.4%9.2%0.15%
Dec 202563.3%18.1%10.5%8%0.19%
Jan 202665.6%18.7%8.8%6.8%0.16%
Feb 202667.7%15.6%9.7%6.9%0.16%
Mar 202663.9%18.1%11.3%6.5%0.24%
Apr 202671.6%13.7%8.5%6%0.1%
May 202672.1%13.8%8%6%0.14%
Jun 202669.6%16.2%8.2%5.9%0.17%
Jul 202669.6%16.3%8%5.9%0.12%
Aug 202672.5%14.1%8.4%5%0.08%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Hightouch

    72.5%

    held 1st · 28.3K estimated branded searches · -0.98% vs prior month · +2.8 points

  2. 2.RudderStack

    14.1%

    held 2nd · 5.5K estimated branded searches · -18% vs prior month · -2.3 points

  3. 3.Twilio Segment

    8.4%

    held 3rd · 3.3K estimated branded searches · 0% vs prior month · +0.4 points

  4. 4.mParticle

    5%

    held 4th · 1.9K estimated branded searches · -20.1% vs prior month · -0.9 points

  5. 5.Blueshift

    0.08%

    held 5th · 30 estimated branded searches · -40% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among customer data platforms worldwide?

In August 2026, Hightouch was the most searched among customer data platforms worldwide, with an estimated 28.3K branded searches and 72.5% estimated Share of Search within this set. RudderStack is in 2nd place, 58.4 percentage points behind at 14.1% Share of Search.

Global customer data platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hightouch60.2% → 72.5%72.5%Aug 202658.7%Nov 20251st
RudderStack17.4% → 14.1%20.5%Nov 202513.7%Apr 20262nd
Twilio Segment12.7% → 8.4%12.7%Oct 20258%May 20263rd
mParticle9.4% → 5%9.4%Oct 20255%Aug 20264th
Blueshift0.21% → 0.08%0.24%Mar 20260.08%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among customer data platforms worldwide increased from 60.2% to 72.5%.
  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms worldwide decreased from 17.4% to 14.1%.
  • Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms worldwide decreased from 12.7% to 8.4%.
  • Across the 11 months ending August 2026, mParticle’s estimated Share of Search among customer data platforms worldwide decreased from 9.4% to 5%.
  • Across the 11 months ending August 2026, Hightouch’s estimated Share of Search among customer data platforms worldwide peaked at 72.5% in August 2026 and was lowest at 58.7% in November 2025.
  • Across the 11 months ending August 2026, RudderStack’s estimated Share of Search among customer data platforms worldwide peaked at 20.5% in November 2025 and was lowest at 13.7% in April 2026.
  • Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms worldwide peaked at 12.7% in October 2025 and was lowest at 8% in May 2026.
  • Across the 11 months ending August 2026, Blueshift held steady: its estimated Share of Search among customer data platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for customer data platforms worldwide in August 2026?

  1. In August 2026, Hightouch gained estimated Share of Search among customer data platforms worldwide, from 69.6% to 72.5%.

  2. In August 2026, RudderStack lost estimated Share of Search among customer data platforms worldwide, from 16.3% to 14.1%.

  3. In August 2026, mParticle lost estimated Share of Search among customer data platforms worldwide, from 5.9% to 5%.

  4. Estimated monthly branded searches for Blueshift worldwide fell 70% over 11 measured months, from 100 to 30 in August 2026.

  5. Estimated monthly branded searches for Twilio Segment worldwide fell 45.3% over 11 measured months, from 6K to 3.3K in August 2026.

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