Brandwave

How popular isBloomreach?

In September 2026, people searched for Bloomreach by name about 18,100 times worldwide, about the same as the previous year. These searches made up 27.9% of all global customer data platform searches, placing Bloomreach second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about customer data platforms, Bloomreach appeared in one of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Bloomreach is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. LyticsShare of searches 41.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BloomreachShare of searches 27.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. TealiumShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. RudderStackShare of searches 8.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Twilio SegmentShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+3 more

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Top customer data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bloomreach was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bloomreach is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twilio Segment1st
  2. Hightouch2nd
  3. Tealium3rd
  4. Bloomreach4th
  5. RudderStack5th
  6. Lytics–
  7. mParticle–
  8. Blueshift–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tealium5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twilio Segment5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hightouch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bloomreach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RudderStack1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lytics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • mParticle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blueshift0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer data platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which customer data platforms compete with Bloomreach?

Bloomreach against customer data platforms worldwide, by month

Share of searches by month for Lytics, Bloomreach, Tealium, RudderStack, Twilio Segment, mParticle. The figures are in the table below the chart.

View monthly share of searches table
MonthLyticsBloomreachTealiumRudderStackTwilio SegmentmParticleHightouchBlueshift
Oct 202539.9%21.8%14.6%9.9%7.2%5.4%1.1%0.12%
Nov 202539.1%21.4%14.3%11.8%6.6%5.3%1.3%0.09%
Dec 202544%19.7%13.2%10.8%6.3%4.8%1%0.11%
Jan 202638.1%25.4%13.9%11.5%5.5%4.2%1.3%0.1%
Feb 202638.7%25.9%14.1%9.5%6%4.3%1.4%0.1%
Mar 202637.3%24.9%13.6%11.3%7.2%4.1%1.4%0.15%
Apr 202644.6%24.4%10.9%9%5.7%4%1.4%0.07%
May 202641.9%22.9%12.5%10.3%6%4.5%1.6%0.11%
Jun 202628.8%28.8%15.8%13%6.6%4.8%2.1%0.14%
Jul 202625%30.6%16.7%13.7%6.8%5%2%0.1%
Aug 202630.1%30.1%16.5%11.1%6.7%4%1.6%0.06%
Sep 202641.7%27.9%12.5%8.4%5.1%3%1.4%0.08%

  1. 1.Lytics

    41.7%

    Moved from 2nd to 1st. 27.1K estimated branded searches, +83.1% vs prior month. Share +11.6 points.

  2. 2.Bloomreach

    27.9%

    Moved from 1st to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share -2.2 points.

  3. 3.Tealium

    12.5%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -4 points.

  4. 4.RudderStack

    8.4%

    Held 4th. 5.5K estimated branded searches, 0% vs prior month. Share -2.7 points.

  5. 5.Twilio Segment

    5.1%

    Held 5th. 3.3K estimated branded searches, 0% vs prior month. Share -1.6 points.

  6. 6.mParticle

    3%

    Held 6th. 1.9K estimated branded searches, -0.51% vs prior month. Share -1 points.

  7. 7.Hightouch

    1.4%

    Held 7th. 930 estimated branded searches, +20.8% vs prior month. Share -0.1 points.

  8. 8.Blueshift

    0.08%

    Held 8th. 50 estimated branded searches, +66.7% vs prior month. Share 0 points.

Compare popularity between Bloomreach and its closest rivals

Every comparison with Bloomreach

26 comparisons

How has branded search demand for Bloomreach changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bloomreach worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Bloomreach’s share of searches among customer data platforms worldwide increased from 21.8% to 27.9%.
  • Across the 12 months ending September 2026, Bloomreach’s share of searches among customer data platforms worldwide peaked at 30.6% in July 2026 and was lowest at 19.7% in December 2025.

How did search popularity change for customer data platforms worldwide in September 2026?

6 changes

  1. In September 2026, Lytics overtook Bloomreach to become the leader among customer data platforms worldwide, with 41.7% of the searches.

  2. In September 2026, Tealium lost share of searches among customer data platforms worldwide, from 16.5% to 12.5%.

  3. In September 2026, RudderStack lost share of searches among customer data platforms worldwide, from 11.1% to 8.4%.

  4. In September 2026, Bloomreach lost share of searches among customer data platforms worldwide, from 30.1% to 27.9%.

  5. In September 2026, Twilio Segment lost share of searches among customer data platforms worldwide, from 6.7% to 5.1%.

  6. In September 2026, mParticle lost share of searches among customer data platforms worldwide, from 4% to 3%.

How are Bloomreach’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bloomreach’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bloomreach

Do you work for Bloomreach? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bloomreach compete?

Bloomreach is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Personalisation platforms3rd of 95.2%Show ranking
Ecommerce site search platforms2nd of 918.8%Show ranking
Recommendation engine platforms2nd of 821.6%Show ranking
Ecommerce personalization platforms2nd of 925.1%Show ranking
Product recommendation platforms2nd of 726.1%Show ranking
Customer data platforms2nd of 827.9%Shown above
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